Utilizing AI-Driven Solutions For Effective Customer Data Analytics

Customer data analytics is essential for companies that need to boost customer engagement, retention, and overall performance.

It helps with collecting, analyzing, and understanding information related to customer behavior and interaction with social media pages, websites, and applications. As you understand, this is a huge volume of information that takes weeks or even months to collect and process manually.

That is when AI steps in. According to statistics, 9 out of 10 companies support artificial intelligence to get a competitive advantage. It can be a real game changer when it comes to customer data analysis, so why not use this opportunity in your favor? Continue reading to learn more about the perfect AI and CDA synergy and the possible challenges you may face.

5 Ways to Use Artificial Intelligence for Customer Data Analysis

AI offers almost endless opportunities for data collection and analysis but in this article, we will focus on the 5 most popular use cases:

• Predictive analytics;

• Customer segmentation;

• Predicting customer lifetime value;

• Dynamic content generation;

• Personalized marketing campaigns.

1. Predictive Analytics

As you get from the title, this branch of analytics is used to forecast future trends or results based on historical data, customer feedback, and other types of obtained information. Without artificial intelligence, it would be impossible to get clear and comprehensive information in a limited amount of time. Here is how this technology can significantly improve predictive analysis:

• Pre-processing information to remove noise and add missing values to make data reliable and clear;

• Selecting the right predictive model and algorithms for the most effective analysis;

• Training these models to understand patterns and relationships in historical data;

• Constant learning for more accurate forecasts.

To boost outcomes and avoid common mistakes, we recommend turning to professional data science services which help with forecasting and predictive analytics while you focus on routine tasks. 

2. Customer Segmentation

If you have prior experience with customer data analysis, you probably know how important the segmentation is. It divides the customer base into groups depending on geographic, demographic, and other criteria for creating tailored campaigns and strategies.

Artificial intelligence is capable of breaking the customer base into micro-segments for more accurate results. For example, middle-aged office workers who like hiking or English-speaking teenagers who play Minecraft.

AI-based segmentation models can even work in real time, analyzing information based on current interactions and activities. This allows businesses to offer the most accurate and personalized experiences at this very moment.

3. Predicting Customer Lifetime Value

Artificial intelligence is also a great tool for predicting CLV – an indicator that shows the total value a customer can generate for the company throughout your entire interaction. Here are some of the ways how AI is implemented in customer lifetime value analysis:

• Gathering information from a variety of sources like purchase history, account activity, social media interactions, communication with support managers, and so on;

• Extracting valuable features from huge volumes of information. For example, how often a user makes purchases, how long they scroll the website, or what marketing campaigns they check;

• Training AI models based on customer behaviors and historical data to make them more accurate and adaptive;

• Choosing the most suitable model for predicting CLV. The most common AI models are regression, machine learning, and deep-learning models.

4. Generating Dynamic Content

Another way of using artificial intelligence in customer engagement concerns content generation. Properly selected algorithms are great for choosing the most appropriate content for different categories. For example, a customer who regularly reads parenting articles will probably be interested in blog posts about bringing up children and managing personal time.

Dynamic content may also be used for homepages where different visitors see different information based on their previous purchases and activities. This, in turn, boosts engagement and gives visitors the feeling that they are heard, seen, and appreciated.

5. Creating Tailored Marketing Campaigns

Last but not least, the way of using artificial intelligence concerns marketing campaigns which become more personalized and unique. Thanks to valuable data on customer behavior and preferences, companies can create tailored emails and individual advertisements, as well as send personal discounts on birthdays and other occasions. 

The times when content was used for all types of customers have long gone. With the help of hyper-personalization, it is possible to reach target audiences faster and more efficiently. To offer people exactly what they need, significantly increasing engagement and retention.

When users are offered goods and services based on their previous purchases, the chances that they will make an order are significantly higher. 

Challenges You Might Face

Using artificial intelligence instruments is a real game changer for data analytics but there are a few questions to keep in mind when using new instruments. For example, privacy. When collecting huge amounts of personal information, you need to make sure that you comply with data protection requirements. Your customers should know that the company uses AI algorithms and consent.

Other challenges to keep in mind include:

• Biased decisions. If collected information is discriminatory, artificial intelligence may make wrong decisions which can be rather harmful. Especially in such areas as banking, healthcare, and education.

• Excessive personalisation. AI algorithms might not know when enough is enough, making campaigns too intrusive and, as a result, repulsive.

• Poor expertise nullifies all the results. Interpreting collected information requires professional data scientists. Without them, the outcomes may be not only useless but harmful as well.

In addition to AI, we recommend getting software QA testing services to make sure your toolkit is working the way it should and doesn’t cause any errors or inaccuracies. 

Wrap-up

Customer data analytics has been around for quite a while but with artificial intelligence it surely found a new life. With the help of this unique technology, you can collect and process information much faster, obtain structured results, and reduce human errors to the minimum.

However, just like any technology, AI should be used only by skilled analytics and consider privacy, ethics, and fairness to avoid data exposure and leaks.