The Rise of the Machines and the Impact of Artificial Intelligence on Digital Marketing
63% of marketing companies says artificial intelligence significantly improved conversion rates More than 20% of Google searches are performed by voice-enabled devices Over 28% of marketers use artificial intelligence for product recommendations
- 20/09/2019
- 6
3 Important Conventions Of Brand Continuity
Every marketing department in the world is always conscious about brand continuity. For many other professionals from different backgrounds and skills, continuity is a concept that is used uncommonly. There’s always a beginning and an end to tasks so why would something so large as brand marketing not have this as well? It's simple, brand continuity is a way of keeping your brand relevant, familiar and truly capturing the essence of your business for many years. The simply fact of the matter is, if Coca-Cola changed their iconic red soft drink can to green or yellow, they would not be recognizable in most people’s eyes. In fact there would be a collapse of trust. Customers may begin to think that the cans were knock-offs and stop buying them when they see them. The brand would lose value. This is just one of the reasons why brand continuity is so vital.
- 19/09/2019
- 4
How Businesses are Adapting Services & Processes to be Eco-friendlier
With coverage of environmental damage, a huge topic in the media in the last few years, businesses are having to make big changes to their services and processes to become more environmentally-friendly. This is to be in compliance with new rules and regulations but also so that they can reduce their carbon footprint and improve brand reputation.
- 19/09/2019
- 4
Looking At the World Through Computer Vision
Science has focused its efforts on replicating the complexity of what is the human vision system so that computers are able to recognize and process those same objects within an image or video as a human would. This process is computer vision development and it has come very far in the last several years even surpassing humans in various aspects as far as detecting and labeling items thanks to the advancement in AI and innovations in neural networks and deep learning.
- 19/09/2019
- 4
How Embracing New Financing Strategies Can Boost Your SME
Small businesses and startups often struggle to gather the capital they need for growth. Indeed, money lending institutions can make it difficult for new companies to apply for a commercial loan without a detailed account history or profit forecast. Unfortunately, innovative SMEs are not always in a position to fulfill the loan application requirements from banking institutions and other lending organizations. As a result, generating the funds, they need to sustain their growth and expand their business offerings can become an impossible challenge.
- 18/09/2019
- 4
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