Many organisations today are like a frog in a slowly heated water. Unaware of the forthcoming danger, complacent, unwilling to change, shift to a better place, jump out of the increasingly dangerous hot water and move to safety. They are surfing on the edge of chaos - markets change faster and faster, unforeseen influences require quick adaptation, and changing demographics of the workforce demands different management practices. Many businesses are becoming global, helped by advances in connectivity and digitisation. This means that competitor profiles are constantly shifting and there is an increasing emphasis on innovation, cooperation and collaboration.
As we race ahead into the Digital future, we must know about the driving technologies behind it. The rise and the excitement of technologies are not coming to an end anytime soon. So as a business owner or marketer, it’s important to stay updated about all the technologies that can benefit a business. That brings us to exploring machine learning, advantages of machine learning and how we can use it. While the concept of machine learning has been around for a time, there is still a lack of awareness of what machine learning is.
As a leader, your responsibilities exist on the cognitive side of your business, where you think critically, make complex decisions, collaborate among your network, communicate with your stakeholders, comply with regulations and monitor uncertainties, to name a few. These activities represent your cognitive work. Given today’s rapid growth in organizations using AI, you are most likely exploring the current state of cognitive computing and how it can help you with your responsibilities beyond the collection, storage and retrieval of data through computers as data appliances. You are also considering how the highly marketed definitions of cognitive computing from IBM Watson can help you?
Perhaps the most compelling and crucial question at the heart of our present day anxieties about the rise of Artificial Intelligence is this: will machines ever be creative, compassionate, and wise and so transcend our capabilities as leaders (whether leaders of enterprises, systems, families or simply our own lives)?
We’re sure you’ve heard of customer relationship management. How is social media and customer relationship management interrelated? What is the need for customer relationship management if you’re a business owner today?
By 2007, digitization and globalization had reached a decent level that the whole world was interconnected.