Holly A Sullenger is an acclaimed corporate trainer and adult education expert, a well-versed public speaker and academic facilitator providing lifetime learning experiences to adults and business professionals. Holly has a flair for innovative learning, and she employs this penchant for creating impactful programs and meaningful solutions for adults. Holly actively works to foster a global learning community for working professionals.
“Individually, we are one drop. Together, we are an ocean.” – Ryunosuke Satoro
How do you recognize a brand? It can be determined by the colours, fonts, logo or even by something called a brand mascot. For example, when we say Coca-cola, we know you’re thinking of their very distinct font on a bright red band sitting perfectly wrapped around a coca-cola shaped bottle.
I spent a month ago with the President and top 150 of a major FMCG company. I was there as part of a culture change and leadership development program to promote more agility. Like most organizations, this one has realized that the external world is changing faster than they can adapt. The resultant lack of fit between products, processes and people and the customers they are there to serve causes fails: Underperformance, massive efforts for marginal gains, difficulties attracting the best talent and a drop in relevance.
Everyone knows the story of Thomas Edison, the inventor of the first commerical light bulb. As with most stories, the focus is on his success and not on his failures. While it makes sense to focus on the many important inventions he brought to mankind, it is as important to learn from his way of looking at life. Edison can be said to have brought light quite literally into the world but he also brought light in another way. And this other way is his stubbornness in the face of failure.
Digital era has brought in a ray of hope for small businesses to put themselves into the bigger picture with online marketing.
Are your sales decreasing? Do you feel like your strategies and techniques aren't working anymore? Trust me, you’ve landed on the right article.