How to Create a Digital Marketing Strategy

How to Create a Digital Marketing Strategy

Anuja Lath 09/01/2019 8
Two decades ago, people made physical purchases after watching ads on billboards or televisions. But things have changed in 2019, customers prefer to make informed decisions on the Internet: Mulitiple clicks followed by a conversion.


Today, customers prefer to research about the same product on several websites before making a purchase. And so each company must know how to create a digital marketing strategy that is effective in bringing in a wide variety of customers.

Here is how to create a digital marketing strategy:

Know your Business

What is a digital marketing strategy? In simple terms, a digital marketing strategy is a plan of action with a vision in mind. In order to make such a plan or develop such a strategy, you need to first understand your business. Then you require a good understanding of your customers as well. A digital marketing strategy could be compared to the prescription of a doctor. Just as a doctor is able to treat a patient successfully after diagnosing the ailment; successful digital marketing strategies include a proper analysis of your company and its digital marketing goals.

Market on Right Channels

How to create a digital marketing strategy that appeals to your consumers?

Your audience may not be using the channels that you have chosen to market your business. Do some research on where your audience is spending their time. Successful digital marketing strategies include deciding the channel of digital marketing your company would need, to be effective in making the conversions. This would save your company time and resources spent on unnecessary channels.

Appropriate Content

What is digital marketing strategy with regard to content?

Publishing good content that is informative and useful is one of the best digital marketing goals. The curious minds of customers may not be impressed with the images but may be satisfied with the useful information provided. Ensure that you write content that answers the questions in the minds of your customers. Avoid content that seems like you are selling something.

Unsatisfied customers might move away to other websites to find more satisfying answers to their questions. Thus, you might end up losing your customers to your competitors. Pay attention to the kind of questions your customers are making on search engines and social media.

Analyze Previous Strategies

How to create successful digital marketing strategies that are budget friendly?

If you are wondering how to create a digital marketing strategy that is budget friendly, please take time to analyze the success rate of your previous strategies. Reconsider the paid promotions and decide which ones yield good results for your company. This will help you decide between those promotions you want to continue with and those you don’t want anymore.

Flexible Strategies

Have a definite digital marketing goal and flexible strategies. Having a flexible strategy will help you decide what to do at any given point of time. Once you set your digital marketing goals and get your strategies moving, ensure that you monitor those strategies from time to time. Learn and improvise to plan your future strategies successfully.

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  • Christopher Walton

    Great advices as always!

  • Joely Perez

    Good read !!

  • Gavin Morgan

    You could also add voice search on this list

  • Julie Stewart

    To all marketers: Life is a storm that will test you unceasingly. Don’t wait for calm waters that may not arrive. Derive purpose from resilience. Learn to sail the raging sea.

  • Grace Hosford

    Great content Anuja

  • Louis Barton

    Can’t agree more on all of these tips!

  • Christopher Lewis

    Great tips

  • Seun

    Great post. Thanks for sharing.

    Just to add: In creating a great Digital strategy, I believe you should research your competitors to know what they are doing. This is not to necessarily copy or improve on what they are doing, but just to know. While it is ok to research competitors so as to improve on what they are doing, I also believe that could be limiting in some ways. Marketers should always be willing to think out of the box (industry best practices, competitor's activities etc).

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Anuja Lath

Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.


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