Sarah Ronald Investment Expert

Sarah is an entrepreneur and investor in early start-ups. She is the Founder of Nile, an award winning Service Design firm. Additional appointments have included, an elected Executive member of the British Interactive Media Association (BIMA), advisor to the Scottish Financial Fintech Strategy group, the Design Council and Number 10 Downing Street Digital Advisory Board. Her main areas of focus include, use of new technologies to improve the way we live and work, and the need to evolve company cultures to achieve sustainable change. She has been involved in designing future-proof currency for two countries, launched the first emergency cash service in Europe, and pioneered the world’s first digital health and symptom checkers. Her background is in human-computer interaction and behavioural psychology, and she has also served as a digital advisor to the British government. Sarah holds an MA in Psychology from the University of Aberdeen and an MSc in Human Computer Interaction from the Heriot-Watt University.

The FCA’s New Consumer Duty is Everyone’s Duty

The FCA’s New Consumer Duty is Everyone’s Duty

Inclusive design isn’t a job for an accessibility team any more. This is for everyone.

How to Design Better Conversations with Machines

How to Design Better Conversations with Machines

Automation is perceived as a cost-saving shortcut, but until we can design better conversations with machines, firms can’t rely on robots to build trust in their services.


Data as The New Status Quo - Insights From Our Roundtable

Becoming an intelligent enterprise isn’t a question of how much data or how accessible it is. It’s a question of how prepared your culture is to embrace it.


The Future of Scottish Fintech

Building on Scotland’s early success in the sector means attracting new investors, narrowing the focus, and reaching across borders.


Why the Future of Immersive Tech Lies Beyond the Goggles

Gimmicky applications of virtual and augmented reality make the headlines all too often. This year, the biggest challenge for the immersive tech industry is to move beyond escapism and start designing genuinely useful virtual experiences.

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