It’s one of life’s universal lessons: Look both ways before crossing the street. Parents have been impressing its importance on every generation since Henry Ford tinkered with the internal combustion engine. However, many of us forgot that good advice, or assumed it didn’t apply, when crossing from one decade of business into the next.
People are different but we are all looking for certainty about the future whilst maintaining the flexibility to do what we want in the present. We all know certainty is an illusion but we plan change as if we can guarantee a defined outcome at some set point in the future - with changes along the way to make things interesting! The flexibility we all want, to different degrees, drives a range of behaviours. Consider how different people view and use the processes and structures within organisations. Behaviours can range from people blatantly ignoring the defined ways of working through to people following the rules, and as a worst case without challenging what is obviously of little value and possibly even detrimental to delivery. I am sure we can all relate to this from our own experience.
Are you relying on technology and the Internet to accomplish everyday tasks? With the needs and demands of the market consistently changing, it has become important for marketers and organisations to keep pace with the current digital marketing trends in order to stay relevant and continue to thrive in the digital era.
The traditional business and political systems do not work anymore and we have been witnessing some profound events recently, from worsening of the crisis in the Middle East to Brexit and US elections.
Are you a business owner? Do you understand the importance of a website for your business? What is the role of a website in a business?
Are you a startup owner? Did you consider these factors before launching your startup? Do all startups succeed? No, but there are some characteristics that are common to all successful startups. Here are reasons why startups fail and how yours can succeed.