In today’s era where we are all dependent on the Internet to complete some daily tasks, most of us are familiar with and actively involved on social media platforms.
Lead generation is the backbone of business growth! The more leads you generate for your business, the more opportunities you create for success and revenue generation. Content is the fuel in your lead generation process. Content is what attracts your users in the first place. So, if your content is able to convey the right message to your audience, you are likely to achieve even more success.
While a large percentage of people everywhere are sending a lot of well-deserved criticism Donald Trump’s way, his strict immigration policies are actually a blessing in disguise for India. For years, we Indians have been complaining about the ‘brain-drain’ that has taken over the country like a fad that refuses to die down. Well, this might just be the time when it does die down.
A couple of years ago, I recently had the golden opportunity of watching the movie “The Intern”. I rarely watch movies and this is not a movie review. But “The Intern” is worth its weight in gold with its life lessons especially if someone is on an entrepreneurial journey like me and I am taking this opportunity to share my learning via this article.
The automotive industry is racing to introduce more electric vehicles, as the rhetoric by authorities and governments across the world increasingly shifts to curbing usage of highly polluting fossil fuels. To avoid being hit hard by sudden policy changes and also because of their rising environmental consciousness, they are shifting to cleaner technologies to run automobiles and bikes.
In an otherwise gloomy tech earnings seasons, with giants such as Tencent, Facebook, Twitter, and Netflix having reported significant losses, Apple has managed to buck trend.
Your brand should be big enough to matter but narrow enough to own. Your business creates the most value when it solves a meaningful customer need – in other words, is big – yet does so in a way only your business can, and thus is narrow.