More in Companies


6 years

How to Plan a Marketing Strategy for your Business?

A marketing strategy is of how you plan to market your brand or business, specifically in the online space.

7 years

4 Google Chrome Extensions to Increase your Productivity as a Digital Marketer

We all want to boost our efficiency and enjoy a better work life balance, but it’s the time when we’re busiest that productivity proves the most elusive. We often get distracted by social media notifications. In this article, the main objective is to make you feel much more productive. I am sure you will like these simple hacks.

7 years

Right Skills, Right Fit, Right Talent

Companies today are not about to settle for mediocrity. Companies, both MNCs and local SMEs, want to​ ​attract​ ​and​ ​employ​ ​the​ ​cream​ ​of​ ​the​ ​crop.​ ​The​ ​fight​ ​for​ ​top​ ​talent​ ​is​ ​intense                             

7 years

What is Strategy?

My first teaching assignment at SMU (Singapore Management University) was teaching the core strategy course in the DBA (Doctor of Business Administration) program. This was an interesting assignment. Despite a thirty-year teaching career, I had previously never taught a strategy course.

7 years

Think Before You Join a Board

Think twice before jumping on board to become one of the leaders of a blue chip company. A recent Supreme Court of India order in the case of Jaypee Infratech has come as a big jolt to corporate governance. The role and responsibilities of independent directors should be seriously reconsidered. 

7 years

Trump, Churchill & Taxation

In 1916, in a letter to David Lloyd George’s daughter, Winston Churchill admitted: “I think a curse should rest on me – because I love this war. I know it’s smashing and shattering the lives of thousands every moment, and yet, I can’t help it, I enjoy every second of it”.

7 years

Christmas Trees – Ornamental or Not?

There are at least seventeen Christmas Tree Organizations in the United States. Their lobbying efforts have been producing fruit for their members for over forty years and are instructive for anyone who wants to understand what is going on in Washington D.C. right now.