Due to the growing competition in the market, businesses need to leverage the power of data to adapt to the changing business dynamics.
One such form of data can be utilized using the power of call analytics.
Every business wants to stay relevant and competitive in the market. Nothing beats the potential of providing the ultimate customer experience and service to do so. Today, brands and businesses are not only competing to sell exceptional products but are also to retain their customers. Consumers will want to associate themselves with a brand that is quick in attending to and resolving their queries. Moreover, one of the most common ways through which customers prefer to clear their product-related issues is over a call. While getting real-time information gives consumers more surety and clarity on their addressed concerns, an increase in inbound calls helps marketers by giving rise to inbound call data. As businesses have no shortage of data to improve their products and processes, marketers can utilize the power of call analytics to make the most of the available inbound call data. Call analytics involves collecting, analyzing and interpreting data from telephone calls to improve communication and customer service. It understands metrics such as call volume, duration, caller demographics, call outcomes and more to give the best results. Furthermore, businesses can use this data to identify patterns and trends in customer behavior, identify areas for improvement in communication and customer service and maximize business processes.
Call analytics can enhance customer knowledge better and assist marketers in making the right marketing choices for their campaigns and more. Here are a few reasons this AI-powered analytics can prove helpful to marketers.
An agent might be unable to assist customers in giving apt responses, considering businesses receive hundreds and thousands of calls daily. This can hamper the quality of responses and the experience a customer gets. Thus, incorporating the power of call analytics to understand and decode inbound call data can assist marketers in understanding customer needs better. Additionally, this results in obtaining accurate data for marketers.
When marketers can gather and obtain high-accuracy data with the help of artificial intelligence-enabled call analytics, they can understand their target audience better. Dynamics concerning geography, gender, and more can be comprehended more effectively with inbound calls. This can assist businesses in targeting the right audience and marketing channels to improve their product or service accordingly for higher profitability.
When marketers correctly understand their customers, they can market and enhance their products much better. With accurate data and analytics from inbound calls backing up their knowledge, marketers can analyze what works best and doesn’t and improve where they invest in their marketing activities seamlessly to achieve more in less.
Marketers can highly leverage call analytics to decode and maximize the available data through inbound calls. This can help them to elevate and enhance their marketing strategies to boost business growth. Apart from this, it can also highly increase customer service and retention rates, giving businesses and marketers an edge against their competitors.
Naveen is the Founder and CEO of Allerin, a software solutions provider that delivers innovative and agile solutions that enable to automate, inspire and impress. He is a seasoned professional with more than 20 years of experience, with extensive experience in customizing open source products for cost optimizations of large scale IT deployment. He is currently working on Internet of Things solutions with Big Data Analytics. Naveen completed his programming qualifications in various Indian institutes.