How to Measure the Success of your Business Idea

How to Measure the Success of your Business Idea

Anuja Lath 22/02/2018 7

The definition of success is different for every person. Your ideas of success may work perfectly for you in your personal life but the same logic may not be applicable when it comes to measuring the success of your business. Simply enjoying your work will not ensure a great future for your business. It is necessary to regularly analyze where your business stands currently, where it is headed and what you can do to improve it. This is imperative in building a foundation for what you want to accomplish in future.

The question now is how will you measure the success of your business idea? There are various factors to be looked into depending on what your business idea is and what the current standing of your business is. All owners want their businesses to be successful but are uncertain about how to measure their business ideas or performance. Financial profitability is important for any business but that is not the only indicator of the success, growth or viability of your business.

Listed below are some ways to measure success in a business and which should be applied regularly to ascertain how far your business ideas have taken you.


This is probably the most important factor. You need to keep checking in to see if your business is drawing a profit or are you continuously in the red. If things are not looking too bright then it may be time to consult a financial specialist who can help you get things back on track.   


It may not be a wise thing to compare yourself to others in your personal life but in a business it helps keep you on your toes. Keeping track of your competition and updating your business ideas regularly will ensure you remain higher up on the graph.

Customer Feedback

Nowadays online forums and feedback from customers can keep you informed about the reviews on your brand or business. Checking your reputation with your clients is one of the methods of measuring business performance. Keep a tab on online reviews and comments, make necessary changes to resolve any issues and focus on areas where you can improve on your business ideas. 


Review your business on a regular basis and ask yourself if you are satisfied with the current standing of your company or brand and have achieved the targets you had set. You will probably come up with at least one new idea that could increase your business’ future success.

New Customers

Knowing how many new customers you make is one great way to measure success in a business and predict the growth chart. If your business is barely getting new customers then it may be time to bring in fresh ideas and revamp your marketing strategy.

Social Media Success

Many business owners believe that social media marketing is not relevant for them. They could not be further from the truth. Selecting the right social media platforms to showcase your products or services, and effectively managing the same is one of the best ways of connecting with your customers on a more personal level.

Goals and Planning

One of the most important methods of measuring business performance is having clarity of your end goals. You may have been happy achieving the targets you set for your business initially when you started, but with time are you content with where you stand? The goals may change over a period of time but there should always be something that you keep striving for and accordingly plan for.

The relevant question is not why you need to measure business performance but how to measure it. The factors ascertaining this could vary from business to business, depending on the industry and the individual, but we hope that the above mentioned points will give you headway in measuring the success of your business. In the end you need to be satisfied with your achievements and the completion of the goals you set for your business to encourage all-round success. 

If you are looking for end to end digital marketing services for your business, get in touch with us! Or, get a free audit report of your website!

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  • Steve Nash

    Building a successful business and taking it over the thousand dollar revenue mark is no easy feat.

  • Mike001

    I would also recommend to focus on solving a problem better than anyone else through innovation to grow your business.

  • Harry Thompson

    You forgot to mention that culture will make or break you.

  • Mark Shead

    Strategic objectives can only drive growth of your business.

  • Volker Janssen

    One of the first pieces of advice I would give is to learn to say no to clients who don't have the right budget, are too demanding, or act like everything is owed to them.

  • Jason Duerr

    This is pretty damn accurate.

  • Nejc Deželak

    My best tip would be to gather the best people for each task and then delegate that workload to them

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Anuja Lath

Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.


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