Importance of Financial Planning in Business

Importance of Financial Planning in Business

Anuja Lath 27/02/2018 4

What is financial planning for a business? Financial planning is simply the process of allocating funds to and determining how a business will achieve it different goals and objectives outlined by the business. Financial planning is almost as important as setting up a business. This is a necessity for any business belonging to any industry. Not all businesses adopt financial planning, especially small businesses who have a limited budget to spend.

However, financial planning is important for the overall functioning of a business. It is almost impossible for an organization to function and be financially stable without confiding in some sort of financial planning.

Not all businesses are able to achieve success, one reason of this can be the lack of financial planning. There is an urgent requirement for businesses to leverage the benefits of financial planning.

Here are some reasons why financial planning is important for a business:

Judicious Usage of Funds

A smart and powerful benefit of planning a financial program is judiciously utilizing all the funds that you have. This can be done by looking at all the assets and liabilities of a business.

Planning well in advance all the taxes that an organization is liable to pay, overheads, expenses, salaries, miscellaneous expenditure etc., will give you a good idea of how to manage your funds. A team of financial advisors will give you every possible solution on how to plan your finances well. Prioritizing important zones/sections of your business will help you identify where to invest on an urgent basis and which sections of your business can be invested in a later stage.

Long-Term View

With sufficient financial planning, businesses can have a clearer long-term view of their allocation of funds. Analyzing and deploying funds to various departments of your business can have a positive effect in the long run.

Financial reports give deep insights into the functioning of a business. The top management and business owners take these financial reports as a guide to foresee the organization in the future. This calls for a decision that is based on insights.

Marketing Strategy

Business marketing strategies give well-framed tasks for a business, starting with strategizing, executing and implementing. Planning your finances well will help your business to identify the important strategies that need to be implemented. The actions that you plan for your business should be measurable and should be able to generate more business.

The marketing team of your business may be experts at creating campaigns, knowing all the possible areas of marketing that are working wonderfully well and those which need some improvement. However, in the end, it all comes down to the financial advisors who will then research and use statistics and reports to analyze if investing such amount in a particular strategy is even worth.  

While drafting a business marketing strategy, one needs to see the ratio of expense and profits on every strategy that is formulated for business. This gives you a brief idea as to which strategy is worth implementing and which is not.

To Measure Liabilities and Assets

Who monitors the assets and liability of a business? What is the ratio of liabilities and assets for your organization? For the stability of a business, the financial team regularly monitors the assets and liabilities of a business. This gives you an idea of any improvements that your business is in need of and how to increase your assets and decrease your liabilities. This gives an overview of what areas of the organization require investment on a prior basis.

Measuring Profit and Loss

The reports compiled by the finance team of your organization often helps the organization to evaluate the profits and loss of the organization. Furthermore, these help the business to evaluate which strategy worked well for your business. This showcases the net profit a company managed to achieve and what was the prime reason for it. There is no point of making money until and unless you are able to make profits that are beneficial for your business.  

For all the small business owners, we urge you to consider financial planning for your business to maintain business stability. We hope this article was helpful to you! In case we missed anything, do let us know in the comments below!

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  • Jeff Miller

    good analysis, you have made some solid points here !!

  • Harry Smith

    Some charts could have been included in this post but the content is superb

  • Josh Melo

    We all want to get our financial house in order

  • Mike001

    Defining your financial planning niche is crucial to creating your ideal practice.

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Anuja Lath

Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.


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