Digitisation is itself always transforming, in 2018 we will see a surge in small businesses making major changes to their digital operations in an effort to boost customer engagement and smooth IT processes from within.
The marketplace won’t be kind to companies that fall too far behind.
Technology has evolved to the point where organisations can now recognise not only the demographic categories that customers belong to, but also the specific context in which they browse products or shop.
The relationship doesn’t end when a customer decides to make that first purchase. To come back there must be more incentives such as email marketing and push notifications to encourage more purchases.
Personalisation through highly specific contextual information is more important than ever
Businesses should invest more on digital payment technologies and other digital business platforms, they need to explore new security systems.
Consumers increasingly want to support businesses whose values align with theirs. Therefore, they are demanding greater transparency which could be seen on the web
If you’ve been neglecting the digital revolution, it’s time to reconsider.
Digital businesses recognise that we are approaching a tipping point, and many are adopting chatbot and AI technology so as not to be left behind.
Thanks for the great work, the pictures were also top notch !
Leave your comments
Post comment as a guest