Running A Successful Nightclub

Running A Successful Nightclub

Anas Bouargane 18/11/2019 5

When you run a club, there is a lot to take into consideration. The cashflow, the drinks you’ll serve, adhering to laws that change how you will and can operate - and that is just the start. There are a couple of ways that you can improve the way you run your nightclub, though. Technology is going to be a big part of it. 

Photo by Aditya Chinchure on Unsplash

One Platform

There are a few technological platforms that are dedicated to the nightclub industry. They aid you in streamlining your operations across the board into one centralized spot. Vemos is one such platform, although there are others you can explore. It gives you a single dashboard to deal with that covers things like guest database, ID scanning, POS integration, reservation management, and a marketing suite. 

Training

Your bar staff will need training as time goes on. People who start with simple shouts should be given the opportunity to have drink making classes, management courses, and more. Getting all of the staff up to date with all of the new technology you are implementing, and other at POS that will be important for them to manage. Like till malfunction, cards being declined, and so on. Your security staff should have as much training as they can too. A Certificate II in security operations will be the basis for all future training. 

Ticketing System

Digital ticketing systems aren’t new, but they cut a lot of work out. You might choose to have a totally digital platform in-house, which will give you access to analytics, money collection, and the ability to stop and refund if you need to. You can go with third-party vendors, too, if you choose to. They will handle everything for you, and you can pick up the cash at the end. But you won’t always have the data that you want. Try to work with vendors that offer the following:

  • Own events page without competing listings 
  • Payment goes to your own merchant rather than being stored in their system
  • You can integrate on the door sales as they happen
  • Full access to data

Concept

When you make changes to the club or look for ways to improve what you are already doing, then you should think about what the concept of your bar is. Is it cheap drinks? Ir is luxurious settings and parties? What about an 80s floor and a hip-hop floor? Doing too many things at once will see you spending big on nights that aren’t successful and having to recoup on the ones that are. Think about the clubs you have been to that make an impact, and consider stripping it back to a concept that works for you. 

 

While owning a club can be hard work, and sometimes it is tempting to stay in the office and crunch the numbers, you should head out onto the floor and get a feel for the atmosphere that is going on. Much of the time, people are willing to pay more for drinks in a space they feel safe and relaxed. 

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  • David Kemp

    It's important to create a unique atmosphere in a nightclub.

  • Megan Nickalls

    Always promote your nightclub frequently and consistently

  • Wendy Andersen

    Discounts and promotions help bring people in the door.

  • Robert Fetterman

    Some nightclub owners treat their clubs as a hobby instead of a business.

  • Christine Mary

    So cool !!

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Anas Bouargane

Business Expert

Anas is the founder of CEF Académie, a platform that provides guidance and support for those willing to study in France. He previously interned at AlphaSense. Anas holds a bachelor degree in applied economics from the University Paris Sud.

   

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