If you are in the digital marketing industry, these are probably things that you already might know.
But if you're new to the industry, or even if you're just unsure about what to do, then this article will help you with the tips to keep in mind while creating content.
Your content isn't an expense it's your investment so why not take the best care of it?
According to a survey of semrush, 84% of people have a proper content marketing strategy but out of that only 11% could execute the content marketing in a planned way. So, the remaining 16% of people do not have a proper strategy. This article is for you and it will help you create good content.
Here are 10 things you should consider before creating a piece of content:
What purpose do you want your content to serve? You can easily narrow down the purpose if you consider what audience will read it. If you know the purpose, you can easily create content that appeals to the audience and delivers them the value you wish to convey.
You should always know who will read the content you're creating. Creating for an audience that is not relevant is a waste. Also, if they are not interested in the topic you're talking about, then it's obvious that they'll stop reading or take their time to read it.
How will you grab the reader's attention? There are several ways to do that. One of the most effective ways is to start by asking a thought-provoking question. It's an old technique but it is still one of the best ways to get someone's attention and have them read further about what you're talking about.
Quality over quantity. Quality content attracts more readers than quantity content. It's a fact, if your content is not good, people will not read it and they'll not keep the attention you wish to maintain.
Do not use general or abstract words in your content. You should be specific with what you're writing about so that people can relate to it and take the message you're trying to convey forward.
There are several online tools that can help you with your keyword research. Write better than anyone else and make sure that the content you write is better than others on the same topic. This will result in people liking your content and sharing it.
If you want to make a mark in your industry, be consistent with what you're doing. You should create a routine for yourself and stick to it. Also, if you are consistent for long enough, people will start knowing what to expect from you.
Want to make your content more readable, simple words and short sentences will make your content great. Just don't make it too complicated because that will confuse the readers and they might even stop liking your content.
The credibility of a source is a big factor. The more credible a source is, the more likely someone is to trust what you're saying. Most people trust news websites over blog posts so make sure that you use credible sources in your content.
One of the most important things to keep in mind while creating content is that it should be worth people's time. This means if you're planning to write about a couple of words, make sure they are worth reading every single word of it so that your readers don't feel bored or put off by your content.
As suggested by Sumeet Jindal, founder of Postman News, one should always keep these things in mind when creating content. This will help you create better, more interesting, and valuable content for your readers. If you have already been doing it, then keep it up.
Mihir Gadhvi is a Director at Illustrake Digital Marketing Services Pvt Ltd. He has commercially focused on social media marketing through consulting and strategies while also helping various brands in growing their businesses. He has worked with over 200 start-ups, SMEs, brands and agencies across the world, offering strategic media support services that increase ROI. Illustrake helps businesses and individuals with all aspects of Digital Marketing Strategy, Social Media Marketing, Search Engine Marketing (SEO & PPC), Branding & Designing, Video Animations, Web/App Development, and Conversion Optimization. He is also the co-founder of 3nions and social media manager of a tech-based resource.