What Is Content Management System And Why It's Important To Use It?

What Is Content Management System And Why It's Important To Use It?

Anuja Lath 30/09/2021
What Is Content Management System And Why It's Important To Use It?

With the growing need for digital content, the use of applications like CMS or Content Management System has also increased.

Businesses look for affordable options online to manage their content. This has also benefited the CMS market tremendously. In 2018, its size was $35.9 billion, and the predictions are that it will reach $123 billion by 2026. The most popular CMS, WordPress alone holds 61.9 percent of the market share. 


When people visit your website, they go through the content to know about your business. It not only brings the prospects to your page but also plays a key role in retaining them. If your content is fresh and informative, it increases your brand value, otherwise, it leaves a bad impression which means high bounce rates. Therefore, content becomes an important tool to build trust in the business.

Businesses have started using infographics, videos, images, apart from text to provide useful insights to the prospects. And when your business has so much to tell, it is not easy to organize and manage the content. This is where CMS comes into play. So, let’s take a look at what CMS is.

What is a Content Management System?

As the name suggests, Content Management System is used to manage web content. It is an application that allows you to create and edit your content with ease. For instance, it is required for the optimization of your website that you update its content in regular time intervals. The content of your website should be fresh and updated to satisfy current needs. Outdated content discourages the visitor and they are more likely to leave your website if they do not find the content relevant. With the help of CMS, you can easily change or add new images, text, videos, or any other content to your website. 

The interface of CMS allows multiple users to take control of website content. It manages the workflow of different people working on the content and assigns them to work according to their roles. The tasks are divided in terms of editing, formatting, writing, and so on as per the given permissions. 

In short, CMS helps the businesses to-

  • Create and edit their web content.
  • Maintain relevance of their website. 
  • Improves SEO.
  • Hassle-free collaboration to get the work done.

Why is CMS Important?


In this highly competitive market, if you want substantial growth of your business, you need to upgrade it with the changing digital needs. This not only adds more value to the business but also optimizes your website. Many businesses have started including content management systems to increase traffic on their sites. CMS lets you organize your content effectively with all your content stored in one place. There are several types of CMS to choose from depending on your business. Check out the following benefits of a content management system- 

1. You Don’t Have To Be A Programming Expert

While using CMS you don’t need to worry about the technicalities of programming. Even if you don't have prior experience with coding or programming, you can easily get your work done. The interface of CMS is built for people who have less or no knowledge of programming language. As a result, you can manage your web content in a simple and time-saving manner. 

If you own a large e-commerce store then the flow of your web content is complex and there are many tasks at hand. For that, you can consult your web developer to suggest a CMS that can cater to your business needs. 

2. Easy Access And Control

CMS gives you full control over your web content. With the help of CMS, you can give access to multiple users who can edit, update, and contribute to the website content from their individual devices. It can be accessed from anywhere, using any device.

3. Site Maintenance

Your website needs to be maintained regularly for an optimized user experience. With the help of CMS, you can make alterations to any number of pages on your website. It consumes less time and the upkeep of your website becomes cost-effective. 

WordPress comes with built-in tools and plugins to help you improve the SEO of your website. These plugins place relevant suggestions while scheduling your content to optimize it for search engines. There are several plugins installed to keep track of the security of your website as well. 

Depending on your business goals, you can choose the best suitable Content Management System platform for you. The most widely used CMS are-

  • WordPress
  • Joomla
  • Shopify
  • Wix
  • Squarespace

To Conclude

Using a content management system for your website can be efficient for your business, and keep you stress-free. You can save a lot of money and time with the use of CMS. It comes with free built-in tools and plugins for the easy upkeep of your website. Upgrading to CMS can be an amazing strategy that would not only let you manage your web content but it will also provide you an ultimate solution for an optimized and secure website. 

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Anuja Lath

Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.


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