4 Things Your ESG Website Needs to Be Successful

With sustainable investing now a $30 million market, nearly all investors look for companies that show they’re making a difference.

 

Your ESG website highlights your worth under this new framework.

Refreshing your strategy to include an ESG platform for your investor relations can help you weave your good deeds into your brand’s overarching story. If you’re considering making the upgrade, keep scrolling. Here’s what IR services and ESG consultants agree with your new site needs. 

1. Obvious Value Proposition and ESG Performance

Investors come to your website to see measurable gains across all three ESG criteria, so don’t bury the lede. Make it easy for visitors to find your ESG landing page with clear navigation from the homepage. 

From there, you’ll want to break down your ESG strategy into its three parts on separate pages. Think of these pages as an exciting opportunity to underscore your value to sustainable and socially conscious investors. 

Your ESG website should share tangible evidence of your performance and the progress you’ve made within each objective. Handle these metrics just like your financial data — keep it clear and impactful.

2. Reliable Uptime

Your website is the primary access point for investors. When website traffic is the lifeblood of your organization, it’s crucial your site is functional round the clock. Studies show IT disruptions will cost you money. Any downtime — planned or otherwise — could drive away prospective investors.

When comparing IR services, look for firms that promise more than 99.9% uptime. This kind of guarantee removes any technical barriers on your side that could prevent investors from choosing your brand. 

3. Cybersecurity 

Like any IR site, your ESG platform must meet data privacy compliance standards and cybersecurity best practices. You should expect no less than the following security for your site: 

1. Encryption: SSL (secure socket layer) protocol encrypts any data shared between your servers and visitors.  
2. Certification: System and Organization Controls 2 (SOC-2) Type 2 certification. This accreditation confirms the IR service has taken the appropriate steps to lock down data and detect and prevent intrusion attacks. 

If you’re choosing a cloud-based IR service, as many ESG consultants suggest, be sure to look for one touting AWS or Cloudflare infrastructure. These cloud computing options provide an added layer of protection to the essentials outlined above. 

They prevent malicious attacks from accessing personal and proprietary data by monitoring your site traffic, protecting you against distributed denial-of-service (DDoS) attacks, phishing, and malware.  

4. Best-in-Class Customer Experience

While it’s easy to focus on your visitor’s experience of your ESG site, don’t overlook your own. The software you choose to showcase your social and environmental efforts must be simple to use, and it should integrate smoothly with your existing CRM. 

Beyond this, the IR service providing your ESG site should provide 24/7 support in case you have any questions or concerns. They should act as a guiding hand at any step of the process, including after you go live.

Bottom Line

Investors want to see your sustainability and social impact before they make any decisions today, so it’s time you put your ESG strategy under the spotlight. Upgrade to a dedicated ESG site that explains your value in plain terms.