HAYD - Everyday Clothing Ethically Produced

As consumers become more conscious about the impact of their choices on the planet, brands are looking for ways to reduce their environmental footprint.

HAYD is on a mission to provide premium quality clothing that doesn't harm the planet. 

Three friends and a motivation to do something new led to the formation of illustrake - a digital marketing agency based in Mumbai.

As they worked with clients across various industries, they observed a trend in the Indian online fashion market. International brands had taken over, and very few Indian brands existed that could cater to the needs of young fashion enthusiasts in India.

This proved to be a catalyst in the genesis of HAYD - which aims to sell premium quality clothes that don't tax our planet. 

'Sustainability' is a word thrown around casually by many brands, but for HAYD it is a journey rather than a destination. 

Months were spent researching India's textile industry. Moreover, the trio visited different states to search for manufacturers who could make their designs. Unfortunately, low MOQs caused most manufacturers to reject them.

Despite these hurdles, they started their manufacturing facility. The in-house design and stitching ensure fair and safe manufacturing.

Additionally, HAYD partners with manufacturers that prioritize ethical practices. For them, a brand is a form of fashion that is both environmentally friendly and ethically made. 

HAYD also expects efforts from people by enticing them with rewards in exchange for recycling old clothes. This surely reduces the environmental impact that is caused when we buy new clothes.

Now that it's officially launched, HAYD is looking to expand its reach beyond India.

HAYD is an inspiring example of how a group of friends with a passion for sustainability and fashion can turn their ideas into a successful business. They have taken on the challenge of creating an ethical and environmentally friendly clothing brand in a market dominated by international brands.

The company's commitment to fair and safe manufacturing practices, recycling, and partnering with ethical manufacturers sets an example for the fashion industry. Their dedication to sustainability is a journey, not just a destination, and it is this commitment that will undoubtedly help them continue to succeed as they expand their reach beyond India.

We can only hope that more brands follow in HAYD's footsteps and work towards a more sustainable and ethical fashion industry.