TikTok could be the biggest brand opportunity that we’re not quite sure what to do with yet. According to a recent survey from CloudApp, 40 percent of Gen Z spends 5+ hours a day watching YouTube or other social video content. 1 in 5 Gen Z office workers confessed to using 10+ hours of their workday on TikTok or other social related video.
I have yet to meet an ambitious professional who isn’t goal-driven. While there are certainly varying methods of goal-setting, research done by Dr. Gail Matthews found people are 42 percent more likely to achieve a goal if it’s written down.
In today’s world of exponential change and technological disruption, encouraging innovation on an organization-wide scale is key to helping your organization leverage hard trends and use them to anticipate what’s to come.
In recent years, video editing has become an essential part of our lives.
The role of the typical marketing department has changed so much since the advent of the internet, it is almost unrecognizable to what it was even 20 years ago.
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