Kavyanidhi is Director & Head of Marketing at RapidValue. She is responsible for positioning the value of her company’s products/services across the right audience & segments to drive business growth and engagement for the organization. Her primary responsibilities include demand generation to grow the revenue of the company, digital marketing, content strategy & marketing, sales enablement, customer/ partnership engagements and above all, building brand visibility. Having several years of experience in Marketing & Product Management, and having worked in various start-ups, she always tries to bring in diversified skills and have the ability to work in dynamic environments. Kavyanidhi holds a Bachelor in Electronics and Communication from Manipal Institute of Technology and a Master’s degree in Telecommunication from RMIT University.
“Content is King” - An old, but powerful statement made by Bill Gates in 1995 still holds good in the lives of marketers. Internet is all about content and social media is all about how we distribute the content to promote it.
“I believe this artificial intelligence is going to be our partner. If we misuse it, it will be a risk. If we use it right, it can be our partner” - Masayoshi Son, Chief Executive Officer of SoftBank
Globalization has brought in many changes, especially, in the recent times. The world has become a smaller and closer place, with people migrating across all parts of the world; visiting family, friends, and on work. Technology is another aspect which is linking all of us. And, how we continue to ‘communicate’ in the right manner is most essential, in all these changes.