Kristy Castleton is the Co-Founder and Managing Director of Calyx Technology, a global technology company who streamline consumer experiences. She is also the Founder and CEO of Rebel & Soul, a socially conscious business that produces highly memorable events for global brands across Asia Pacific. She is an extrovert and a geek, passionate about neuroscience and technology. He company Rebel & Soul works with brands like Heineken, HSBC, Chanel and MINI and agencies such as Dentsu and Saatchi & Saatchi to create events that pack a punch. Think wearables, gamification, holograms and virtual reality mixed with awesome music and a free flow bar. Rebel & Soul’s vision is to drive event technology to be the new frontier of marketing in Asia. Kristy spent years working on weird and wonderful events and campaigns in Europe at festivals like F1’s and the Olympics and wanted to bring a snippet of the event marketing fun out east. Kristy was nominated by Campaign Asia to be on their Women to Watch list. Team Rebel also provides pro bono event consultancy for local charities and non-profits. These initiatives include Billion Bricks, Thomson Reuters Trust Forum, Buy1Give1, and the 100 Resilient Cities initiative by the Rockefeller Foundation. Rebel & Soul won Excellence in Technology& Innovation award, Start-Up Excellence and Customer Engagement by the BritCham for its 18th Annual Business Awards. Kristy holds a Bachelor in Business Studies from Edinburgh University.
The best way to make your event successful is to ensure that you have everything in order before it all begins.
Of all the industries that have been reasonably able to move their businesses into remote or work-from-home situations, the event management industry has not been one of them.
The long-term memory is the marketer’s bullseye. Bow in hand, advertising arrows at the ready, the long-term memory directly ahead.
With an estimated 60,000-80,000 thoughts swirling around our heads everyday and a near infinite capacity to process and log them, how our mind picks, stores and later recalls information is literally mind-boggling. But, here’s the crux.
During the neuromarketing revolution of the 1990s-early 2000s, a number of game-changing discoveries were made as neuroscientists and marketers joined forces.
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