Patricia is the Founder of Reed Estate. She is a results-driven and strategic technology sales, business development, and sales management professional adept at driving innovative technical solutions, advising C-level executives on business transformation and technology integrations, and developing and mentoring teams to provide exceptional customer outcomes and consistently exceed expectations. Patricia enjoys helping clients improve business functions to drive revenue growth. With an established record of overseeing large-scale transformation projects, and building and developing high-performance teams, she possesses strong technology, presentation, and leadership skills. She has lived and worked in Asia, Europe, Africa and North America. Patricia holds an MBA degree in Business Management from UCLA Anderson School of Management and the National University of Singapore (Joint Program).
You’ve no doubt heard it said that ‘culture eats strategy for breakfast’.
The "Me Too Movement", "Black Lives Matter", "Harvey Weinstein Scandal" and other major events have pushed the pitfalls of organisational culture into the limelight.
Tech companies in Singapore are heavily reliant on their sales teams to bring in revenue. That means a lot of responsibility and pressure on sales managers and individual team members alike.
It's 2017, yet women still face discrimination in many aspects. In the tech industry alone, which supposedly takes the lead in disrupting traditional business models, discrimination towards women is even more prominent with numerous scandals and glaring gender inequality in the workplace. Startups have the opportunity to recognize the benefits of gender diversity at the outset.
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