Paul Wilson Digital Expert

Paul is Global Head of Strategy at Vizeum. He is a Global Strategist with experience that spans a variety of sectors (CPG, Tech, Pharma and Finance) and disciplines (Media, Advertising, CRM and Sales Promotion). He is responsible for European Strategy across all Starcom Global Network Clients including Samsung, P&G, Coke, Airbnb, Novartis, Etihad, Mars. Paul holds a Bachelor in Biological Sciences, Zoology from the University of Oxford.


Mixing Innovation and Experience

When people talk about innovation it is often pitched as a young person’s game – the focus is on millennial CEO’s like Mark Zuckerberg and Evan Speigel. 


The Consultants are Coming - and Why the Culture Question is Overblown

Over the last few years, we have seen management consultancies move aggressively into core parts of the advertising business. Most recently Exane BNP Paribas downgraded WPP and Publicis forecasts as they were not seen to be transforming their business fast enough - in their words "Accenture is becoming a WPP more quickly than WPP is becoming an Accenture."


Key Questions to Answer to Build your Data Roadmap

The long term trend in communication is that advertising is becoming digital, digital is becoming addressable and addressable is being bought programmatically. All this is being driven by data.


How Music Can Help Make Work More Enjoyable

Much of the discussion about music at work focuses on who likes to listen to music when they work vs who doesn’t. But what if music could play a much richer role at work beyond just acting as a means to block out your colleagues? And what if music could provide a more enjoyable way to improve productivity beyond spreadsheets and processes. Here are a few thoughts to put and song in your step and more music in your work life. 


How Running Can Help You Create a Better Working Life

Almost two years ago, I returned to running after a break of fifteen years. Running had always been a big part of my life but I had just lost the habit and other things - job, child, life - had gotten in the way.

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