Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
Videos are an effective way to improve viewer engagement on a website or social media post. They are also driving sales in a big way. In 2018, 76% of consumers (mostly millennials) decided to buy a product or service after viewing a video and 21% of consumers found video content more memorable than other content types.