Shaunak Roy Management Expert

Shaunak is an Assistant Professor, Faculty of Management, St. Xavier's College (Autonomous), Kolkata. He is an experienced research scholar with a demonstrated history of working in the marketing and advertising industry. He holds a Master of Commerce in Marketing Management from St. Xavier's College.

 

Alexa, How Far Are You Going with Customer Convenience?

“Alexa, order batteries.” “Hey Cortana, add milk to my grocery list!” “Okay Google, what are best deals at Walmart today?” While a substantial chunk of avant-garde tech-savvy consumers will have already smelled out what’s been cooking here, allow me explicate for my technology-challenged readers, somewhat like me.

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