If someone comes to your physical office or a store or a shop, will you greet them with goggles on? Or maybe by wearing a mask of Steve Jobs or a motivational quote? No, you won’t.
You will welcome them with a smiling face and a courteous look.
How will you like your customers to locate your physical address? Would you confuse them by putting too many landmarks or building names? No, you won’t.
You will write the address precisely so that the customers can easily locate your office or store.
Also, how will you advertise your products or services to the walk-in customers in a physical store? Will you brag about yourself without listening to them? No, you won’t.
You will be more interested in listening to people’s problems and projecting yourself as their problem solver.
Think of your LinkedIn profile as a virtual office/ store/ place of business. It is not just a resume; rather it tells your story to the outer world.
Whether you are an entrepreneur, working professional or a student, your LinkedIn profile is the first point of interaction between you and others. Through this article, let’s understand how to present a compelling story through your LinkedIn profile instead of making it a plain resume. Here are the 7 points for making a near-perfect profile:
Don’t write your name in all UPPERCASE or all lowercase letters; capitalise the first letter of each name while keeping other letters in lowercase.
Content in the summary section should ideally be written in sentence case — capitalising the first letter of the first word only. For the headline section, you can again capitalise the first letter of each word.
Upload the best photo of yourself, but remember, it should be appropriate and professional (i.e. not a selfie). Also, don’t upload a picture of a celebrity, a motivational quote or a picture you would rather choose for a dating site.
Your background image is the first section that everyone sees while viewing your profile. You can choose this section to give a glimpse of your services or an appealing moment in your life. You can design a background image in just a few minutes with Canva (easy as a pie).
By default, LinkedIn uses the current job title as the profile headline. However, you can create an enticing headline to attract more profile views, since it is the only piece of information along with profile photo and location, visible to a person during search results.
You can break down the headlines in two or more sections by separating them through “|”. Whenever a person visits your profile, he wants to know “What’s in it for Me?”. A section of your headline must answer the WIIFM so that people can spend time reading more about you and your work.
Your primary objective, while writing a summary section, should be to persuade the profile viewers to hit the “Read More” button and read the entire summary.
To achieve this purpose, first 3–4 lines should be captivating and display your USP (Unique Selling Proposition).
Your next objective should be to make the summary section as interesting and a walkthrough of your achievements, professional experiences and thought process.
Also, there has been a lot of discussion about the “First Person” or “Third Person” approach in writing a LinkedIn profile. First or third-person approach doesn’t matter as long as you can communicate your story in a compelling manner. Stay consistent with whatever you choose and stick to it till the end.
Also, ensure that rather than writing 2 long paragraphs of 6–7 lines, you should break the summary in 5–6 paragraphs of 2–3 lines to make it look more readable.
By default, LinkedIn combines your name, some ugly looking numbers and a weird combination of special symbols to create your LinkedIn profile URL. However, you can customise to keep it in sync with other social media platforms. A simple and effective way is “http://www.LinkedIn.com/in/yourname”.
If you go on the Job section on LinkedIn and search for a job related to your industry, you would find many jobs listed there. Click on those jobs one by one and analyse the skills mentioned by the recruiters. If you don’t find one of those skills in your profile, you know what to do — Add those skills instantly to find better prospects.
Remember, people see what you show them — Make your LinkedIn profile marketable to get maximum benefit from LinkedIn.
LinkedIn helps you build relationships with people of different spectrums and organisations. In building those relationships, trust is the most important factor, a large part of which is derived from your profile.
Make these changes in your profile and stand out from others!