Creativity, Sarcasm and Innovation

Creativity, Sarcasm and Innovation

Creativity, Sarcasm and Innovation

Organizations are re-establishing optimism and openness in 2022 by building the kind of future people want.

Welcome back to Inflexion Point. we look at the effect of oxytocin and dopamine on everyday creativity, how Deloitte is transforming its business, the surprising benefits of sarcasm, BCG's insights on innovation leaders, and we wind it up with ten breakthrough technologies of 2020.

Blending Oxytocin and Dopamine with Everyday Creativity

An acceptable definition of creativity is the generation of ideas that are both original and useful. Further, genetic variance in creativity is explained partially by the genetic variance in intelligence and the personality trait of openness. Like other complex traits, additive genetic effects and unique environmental factors play major roles. Based on the measurement of creativity and divergent thinking (DT) by adopting the alternative uses test (AUT,) researchers have suggested that oxytocinergic and dopaminergic pathways contribute to enhanced creativity. The AUT measures performance on the aspects of fluency, flexibility, originality and elaboration, and this effect is seen especially for originality. (Source: Nature) 

Transforming Deloitte’s Approach to Consulting

In this HBR article, Prof. Michael Tushman shares his insights on how the consulting company Deloitte is reinventing itself at the top of the game by honing ambidexterity -- the ability to exploit the present opportunities while simultaneously exploring the future avenues. Instead of waiting for disruption, they are embracing one. One of the approaches at Deloitte Consulting is Pixelating, where they break down a client's complex business or strategic problem and then outsource it to a bunch of gig talent who are far away from a typical consultant type at the firm and turn around the solution in a faster and cheaper manner. Such talents range from machine learning people, digital people, AI people, to artists and scientists. It all happens at the Office of Innovation which is headed by Balaji Bondili, who, through his entrepreneurial edge, helps run over 60 concurrent experiments and turns a few of them into new service offerings. (Source: HBR)

The Surprising Benefits of Sarcasm

Oscar Wilde famously quipped, “Sarcasm is the lowest form of wit but the highest form of intelligence,” and yet it is known to be expressing the poisonous sting of contempt, hurting others and harming relationships. Research suggests that mild levels of sarcasm can help enhance creativity. Much like creativity, sarcasm is about constructing or exposing contradictions between intended meanings. Since the brain must think creatively to understand or convey a sarcastic comment, sarcasm may lead to clearer and more creative thinking. It facilitates abstract thinking as one needs to be careful that the tone must overcome the contradiction between the literal and actual meanings of the sarcastic expressions. However, sarcasm is also quite likely to be misinterpreted, especially if delivered through an electronic medium. Even further reasons to be creative. (Source: Scientific American) 

BCG's Insights on Innovation in 2021

For several years now BCG has been coming up with a comprehensive review of the innovation trends and this time it's pretty insightful. The latest report identifies five key drivers of innovation: 1) setting aspirational goals that align with corporate strategy, 2) grounding the innovation strategy in deep customer insight and adjusting nimbly to shifting opportunities, 3) linking ambition to measurable KPIs that are tied to incentives rewarding both predictable, incremental progress and successful step-change innovation, 4) having execution teams that are small yet functionally diverse and able to act autonomously and make their own decisions, and 5) honing a culture that grants prestige to innovation roles and values openness and thoughtful challenges to the status quo. (Source: BCG) 

10 Breakthrough Technologies of 2022

For well over two decades, MIT has been offering one of the definitive guides on technology evolution and mostly it has been bang on. Here's a look at some of the interesting developments in varied fields. The list includes the evolution of passwords from impressing on your memory to links sent via email, a push notification, or a biometric scan. Not only are these more convenient but also more secure. Reliable research on iron-based batteries to power your renewable energy grid. Less expensive and more practical nuclear fusion reactors based on new magnetism. Synthetic data for training AI which would otherwise rely on human-generated data often takes a lot longer. And how about carbon removing factories? Read at leisure. (Source: MIT Technology Review)

Share this article

Leave your comments

Post comment as a guest

terms and condition.
  • No comments found

Share this article

Dr. Pavan Soni

Innovation Expert

Dr. Pavan is an Innovation Evangelist by profession and a teacher by passion. He is the founder of Inflexion Point, a strategy and innovation consulting. Apart from being an Adjunct Faculty at IIM Bangalore, Pavan has consulted with leading organizations on innovation and creativity, including 3M, Amazon, BCG, Deloitte, Flipkart, Honeywell, and Samsung, amongst others. Pavan was the only Indian to be shortlisted for the prestigious 'FT & McKinsey Bracken Bower Award for the Best Business Book of the Year 2016'. He has also been invited four times to speak at the TEDx. For his work on innovation, Pavan bagged the prestigious ‘On the Job Achiever’ Award at Lakshya in 2007 at NITIE Mumbai. Pavan works closely with CII, Bangalore Chamber of Industry and Commerce, European Business Group, FICCI, Karnataka Knowledge Commission, NHRD, and World Trade Centre, towards shaping their innovation activities. Pavan is a mentor for NSRCEL at IIM Bangalore, Founder Institute, Institute of Product Leadership, Brainstars, Budli, HackerEarth, and UpGrad, and is on advisory board for VC firm- Utilis Capital. Pavan is also a columnist at YourStory, Entrepreneur India, Inc 42, and People Matters. He is a Gold Medalist from MBM Engineering College Jodhpur, and did his PGDIE from NITIE Mumbai. Pavan finished his Doctoral Studies from IIM Bangalore in the domain of innovation management. More on his work is available at

Cookies user prefences
We use cookies to ensure you to get the best experience on our website. If you decline the use of cookies, this website may not function as expected.
Accept all
Decline all
Read more
Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
Google Analytics