The Best Business Books that aren't Business Books - Alice in Wonderland

The Best Business Books that aren't Business Books - Alice in Wonderland

Paul Wilson 16/11/2019 2

Alice asked the Cheshire Cat, who was sitting in a tree, “What road do I take?”

The cat asked, “Where do you want to go?”

“I don’t know,” Alice answered.

“Then,” said the cat, “it really doesn’t matter, does it?”

Has anyone captured the pointlessness of not starting with clear objectives better than the Cheshire Cat?  

That makes this book worth a read on it's own.

But for a children's book it has been remarkably influential inspiring art, culture and even evolutionary theory.

Instead of simplifying his story and talking down to his audience Lewis Carroll wove symbolism, mathematics and surrealism together to create a rich, magical world that has inspired generations of children and adults.

What could be a better example of why you don't need to dumb down a story to reach and inspire millions? 

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  • Chris Watts

    This is epic !!

  • Tomy Hardwood

    Out of the box, love you post

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Paul Wilson

Digital Expert

Paul is Global Head of Strategy at Vizeum. He is a Global Strategist with experience that spans a variety of sectors (CPG, Tech, Pharma and Finance) and disciplines (Media, Advertising, CRM and Sales Promotion). He is responsible for European Strategy across all Starcom Global Network Clients including Samsung, P&G, Coke, Airbnb, Novartis, Etihad, Mars. Paul holds a Bachelor in Biological Sciences, Zoology from the University of Oxford.

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