The Most Popular Video Game Console in Each European Country

The Most Popular Video Game Console in Each European Country

The Most Popular Video Game Console in Each European Country

New research has revealed the most searched game consoles in each European country.

The study analysed Google searches from 2023 to see what console each European country is interested in the most.

Nintendo Switch is the most searched gaming console in 33 European countries, notably France, Spain, and the Netherlands. The console has sold over 128 million units since its release in 2017, with over 28 million units sold in Europe alone. Mario Kart 8 Deluxe remains the most popular title for the console, having sold more than 57 million copies.

PlayStation 5 is the second most searched gaming console in nine countries. Notable areas include Bulgaria, Croatia, and Bosnia, where Sony’s next-gen console leads in popularity. In July of 2023, it was announced that sales for the console had hit 40 million worldwide despite stock shortages throughout the first couple of years of its release.

The study also found that the Xbox Series X was the third most popular gaming console. The Xbox Series X did beat the PS5 in search popularity in four countries: the UK, France, Hungary, and Poland. Mid 2023 data shows that the console has sold 21 million units.


Commenting on the findings, Emre Aksu, a spokesperson from the research said: “Despite being several years older than Sony and Microsoft’s addition to the current generation of gaming, the family-orientated Nintendo Switch remains on top in not just search popularity but worldwide sales as well. It even saw severe stock issues at the peak of COVID-19 lockdowns worldwide, which was over three years after its release, and sales are showing no signs of stopping just yet. Seeing the sales divide between the PS5 and Xbox Series X is also interesting, as it has historically been an even game between the two.”


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Nitish Mathur

Digital Marketing Expert

Nitish is the CEO of 3Cans. A food blogger turned Growth Marketer, with a knack for tongue-in-cheek content and co-author of "The Growth Hacking Book 1 & 2", he helps companies hone their brands through everything digital. 

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