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Football shirts have evolved into fashion statements, capturing the attention of fans and celebrities alike.
A recent study has revealed the most sought-after football shirts globally, based on online data from the top 50 most social media-followed clubs. Real Madrid's iconic white shirt emerged as the most desired, followed by Manchester United, Liverpool, Arsenal, and Paris Saint-Germain.
Football shirts have become more than just a symbol of team loyalty; they have become fashion statements embraced by enthusiasts worldwide. The enduring popularity of each shirt speaks to the timeless appeal of football as a global cultural phenomenon. The ability to interact with the ball anywhere on the field makes football an easy and very popular sport.
Here is the ranking of the world's most sought-after football shirts.
Real Madrid's famous all-white kit secured the top position with an average monthly search of 416,835 over the past year. The club's rich history and association with football icon Cristiano Ronaldo contributed to its popularity, making it a perfect addition to any summer wardrobe collection.
Claiming the second spot, Manchester United garnered 390,985 global searches, thanks to its enduring legacy and partnership with Adidas since 2014. Enthusiasts showed interest not only in current shirts but also in vintage versions, with the 1990 and 1999 editions being the most popular items.
Liverpool, one of Manchester United's biggest rivals, ranked third, attracting 365,325 global searches. Fans searched for vintage and retro Liverpool tops, drawn by the club's iconic past and present players who have donned the famous shirts.
Securing the fourth position globally and topping the list in the United Kingdom, Arsenal's yearly kit releases earned praise within football fashion circles. The iconic red shirt with white sleeves, known for its association with the club's history, has become a global fashion statement.
Paris Saint-Germain, from the fashion capital of the world, ranked fifth on the list. The team's shirts, produced by the Jordan brand, gained popularity due to the presence of international stars like Neymar and Kylian Mbappé.
Barcelona's blue and red striped shirt claimed the sixth spot, transcending beyond European popularity. Endorsements from celebrities like Drake have further elevated its appeal, along with searches for 'Barcelona Messi' shirts.
Ranked seventh, Manchester City enjoyed popularity driven by players like Jack Grealish, who also serves as a Gucci ambassador.
Chelsea, the only other London club in the top ten, secured the eighth spot with an average monthly search volume of 193,810. Their blue shirt, known for its retro appeal, garnered significant interest from fans worldwide.
Ajax, an Amsterdam-based team, exemplified the fusion of football and fashion. Their 2021/22 away edition, inspired by Bob Marley, became an instant hit among enthusiasts.
The only Italian team on the list, Juventus ranked tenth, with their classic black and white striped shirts resonating with fans and fashion enthusiasts alike.
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