The British startup Colorifix has created a new sustainable dying technique by modifying bacteria to produce, deposit and fix dyes directly onto textiles without using any chemicals and saving water and energy in the process.
I switched from continuously flying for personal meetings to Zoomifying, like many people who increased their screen time.
Why hasn’t the same thing happened in fashion? Consumers are not willing to pay a premium for sustainable clothes.
Doubling the lifetime of a product reduces its impact by 50%.