Consumers say they are becoming more concerned about the impact fashion brands have on the planet. However, there is a huge gap between what consumers are saying and how they behave. Consumers say they want sustainable products, but they are buying mostly not so green products. If sustainability is so in, why aren’t more people buying ethically made clothes?
As ethical and sustainable fashion movements gain steam, startups and even legacy brands like Speedo are producing swimwear made from recycled materials. The fashion industry has been criticized for how it produces clothing quickly and cheaply. The swimwear category is no different.