Advanced technologies like big data analytics, internet of things (IoT), and artificial intelligence (AI) are revolutionizing digital marketing by providing in-depth information on customers, based on their interests, preferences, and demands.
With the emergence of new technologies, the competitive landscape has become highly disruptive, forcing companies to analyze new market trends, improve operational efficiency, and find appropriate keys to innovation, if they wish to stay relevant in the market. The accelerated utilization of advanced technologies has made customers highly impatient too. Customers expect everything to be available in no time, for less money, and with negligible efforts. Hence, today, almost every organization has entered the era of digitization for achieving enhanced productivity, development, and automation.
Source: Digital Marketing World Forum
The craziness for attaining digitization has also hit the digital marketing industry. Earlier, the marketers had to invest their focus and money entirely to create catchy advertisements that would attract and excite customers to buy their products. But today, marketers are streamlining their efforts to provide personalized services to customers based on their demands, with the help of ground-breaking technologies. These technologies have also helped marketers to ensure high-level privacy and security, thereby revolutionizing digital marketing.
The world of big data has completely changed the job of marketers. Their current job includes gathering customer data from different sources, irrespective of their kind, identifying the unidentified patterns from the collected data, understanding the customer needs, and providing the best services to their customers. With the help of data that snowballs in this digital era, marketers can obtain actionable and meaningful insights to create ‘highly-effective’ marketing strategies. But, manually sorting out and interpreting tons of data is not possible. Here’s where big data analytics shows its amazing power. With the help of big data analytics, marketers can
No one likes irrelevant ads coming up randomly on their smartphones. Hence, before bombarding customers with ads, a digital marketer should gauge customer interest. AI can help marketers accomplish this goal. By providing the AI model with suitable customer data, the technology will give marketers appropriate knowledge of a customer’s perception of their brand. Such information can lead to effective targeting, which will help digital marketers gain a good ROI. Additionally, the inception of chatbots has revolutionized almost every business. Without human intervention, chatbots can engage with your customers, promote your brand, and help customers reach you. AI has evolved to a level where it can now understand human emotions too. Hence, capitalizing on chatbots that can gauge customer sentiments can enhance the experience of your customers to a significant level, thereby helping you build a good relationship with them.
The role of IoT in digital marketing is something we had never imagined before. Nowadays, we know that the utilization of IoT-connected devices has increased rapidly. With the help of smart devices, digital marketers can gather a lot of useful data about their customers. IoT data helps marketers get a clear idea of ‘what’ customers expect from their brands. Marketers can grab this opportunity to create highly customized ads for their targets, attracting them to buy their products, and enhance the conversion rate.
If you are a digital marketer, then it’s time you transform your business with IoT, big data, and AI. These incredible technologies will not only help you focus on the right audience, but also accelerate your company’s innovation, growth, and efficiency.
Naveen is the Founder and CEO of Allerin, a software solutions provider that delivers innovative and agile solutions that enable to automate, inspire and impress. He is a seasoned professional with more than 20 years of experience, with extensive experience in customizing open source products for cost optimizations of large scale IT deployment. He is currently working on Internet of Things solutions with Big Data Analytics. Naveen completed his programming qualifications in various Indian institutes.