Live Shopping In Corona Times

Live Shopping In Corona Times

Live Shopping In Corona Times

Coronavirus is offering virtual reality and augmented reality a new life.

After years of failing to live up the hype, coronavirus-induced lockdowns could see the reality firmly put into virtuality reality (VR) and augmented reality (AR).

But those AR and VR online shopping experiences often suffer a decent user experience and seems sometimes lifeless. All of them lack one factor: human interactions. 

A grocery store in Switzerland implemented overnight a new version of virtual shopping.


Photo Credit: Groove Jones

You connect through a video call with the store and talk to a virtual shopper.

The shopper puts on glasses with a camera while the shopper tells her via headset what she is looking for.

The shopper walks to the shelf and the customer tells her which product she wants, as if she stands in reality in front of the shelf.

The bought goods will be delivered by home delivery.

This pick by vision approach is already used in logistics to collect orders in warehouses.

It seems that it maintains a personal relation between the store and its customers as a value proposition in Covid-19 times.

It differentiates local services from traditional online shopping with minimal investment.

Could this innovation be a valuable approach for other retail segments such as fashion?

Share this article

Leave your comments

Post comment as a guest

terms and condition.
  • Daniel Mucklow

    It's an innovative approach that should also be used in fashion and other segments.

  • Kevin Murray

    I can't buy fruits or vegetables without seeing them.

  • Ben Jamieson

    AR and VR will never live up to the hype.

  • Matt Cooke

    Very interesting

Share this article

Susanna Koelblin

Commercialization & Sourcing Leader Focused On Circularity

From blockchain to recycling, Susanna talks about emerging technologies and circularity topics in the fashion industry.

Cookies user prefences
We use cookies to ensure you to get the best experience on our website. If you decline the use of cookies, this website may not function as expected.
Accept all
Decline all
Read more
Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
Google Analytics