6 Ways to Fix the Broken Buyer Experience
A frictionless buying experience offers the customers a good mix of both—a delightfully automated product experience punctuated by the sales handshake when needed.
- 10/06/2022
- 0
How GDPR & Data Protection Act Affect the Marketing Industry
Data that is commonly stored by companies including customer details, emails, loyalty schemes, transactions, data collection and bank details needs to be protected.
- 28/07/2021
- 0
Data Analytics: Things to be Mindful Of
Every fourth person I meet talks about big data and data analytics. In fact, we are in times where people are investing in big data and data analytics like never before. Yet, some of the questions that continue to haunt us are:
- 02/09/2019
- 3
Mass Marketing to Mass Personalization
When I first heard the phrase “mass personalization,” I thought that it seemed to be a contradiction of terms. How can it be mass if it is personalized? How can it be personalized if it is for the masses? But it is not an oxymoron after all. The movement to Big Data and, in particular, to Artificial Intelligence has meant that we can process billions and trillions of data points and – in discovering patterns in consumer behaviors – generate unique responses to specific triggers.
- 05/08/2019
- 5
How to Sell Cloud Solutions
We all know that selling cloud solutions is different compared to other solutions because the pricing depends upon usage metrics such as bandwidth, storage etc. In other words, salespeople need to have an insight into the future behavior of their prospects. From a skill standpoint, the one selling cloud solution needs to have the ability to shift the customer organization’s IT budgets from CAPEX to OPEX. It is a challenge as well as a great opportunity for recurring revenue.
- 28/06/2019
- 3
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