Charu Mitra Dubey is a content creating and marketing expert for B2B and SaaS companies. Other than content marketing, she also helps startups and individuals to boost brand awareness and build an audience on LinkedIn. She has been featured on several websites including Entrepreneur, GoDaddy Garage, and Hackernoon. In 2019, she was awarded as one of the 50 most influential content marketing professionals in India by World Marketing Congress.
Whether you're a well-established business or a new startup, creating valuable content and marketing it in the right way is the need of the hour.
A business that sells Software-As-A-Service knows how difficult it is to generate leads and then convert them.
Let's face it: Customers have become smarter than brands!
Lead generation, the process of identifying and nurturing potential customers, continues to be a major challenge for marketers in 2021.
If you ever Google “growth hacking strategies”, all you’ll find are the strategies that can skyrocket sales for a business or an organization.