Writing may be your passion and you may write really well. Not only that you are also highly committed and never miss a date with your blog. How good is that if you are the only one reading it?
It is all business. You produce to sell. And, if what you produce does not have any takers, then no matter how good it is, ultimately it will not be sustainable. You have to have some buyers. In blogs, your audience is your real buyers.
So, technically if you do have any visitors on your blog, then it is serious and it is the time that you start the promotion of the same. The point that we are trying to make is that if you do not promote then you will waste a lot of time. Basically, there is no point in trying to make a point that no one will ever read or understand.
Don’t you feel, that it is so important to know to not let this happen to your blogs? Let us then figure out how to promote your blog posts, so that everyone gets to know them.
So why wait?
Also, you do need to understand that this is the age of social media. Nothing is possible without networking and connecting with people. So, the first task is to build relationships and work on them. Just remember, your connections will always make your promotion way easier. The trick is to build your relationships before you will need them. Do not pitch directly as most internet users are done being pitched to, too often as nearly 65% of the bloggers are often pitched many times in a week.
So, instead of just breaking into their space, it is better to visit their social media pages and then naturally engage with them. This is the first step to promote your blog on Facebook or other social media channels. Building relationships much ahead of time will help you win genuine promotions. Directly asking people to comment at the end of your blog will actually invite more comments.
All these will work only if you produce awesome content that has something unique about it. A conversational tone is picking pace these days but do not forget to strike a balance. The ground rule is to promote your blog to increase traffic is to stick to the basics. Be honest, and genuine. People get drawn to honest promotions. Stay put. Success will come.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.