A professional website is the representation of your brand and your company's culture. It should be aligned with the mission and vision of your brand. Your website is the best marketing tool at your hands and as a business owner, you should take your website more seriously.
What is website marketing? You might be well aware of this term but how you go about marketing your website is what really matters. There are some things that must be done in order to market your website the right way and to the right people. Well planned and strategized activities will make your business stand out. While planning a marketing campaign for your website, we suggest you make a to-do list of all the things that you need to do.
There are some basic tasks that must be done once your website is live. These include tasks like checking if your website is responsive, if you receive your contact queries, or if there are any broken links on your website. You must also check the speed of your website to make sure you give your user a good experience. However, it doesn’t end there. Now that your website is up and running, it’s time to drive some traffic to it. But how do we go about that?
Here is a powerful guide that talks about website marketing strategies to increase conversions:
This is perhaps the most important step in any business. Whether it’s planning a social media campaign, or running PPC Ads, unless and until you know who you are addressing, your business will not derive much out of it.
To market your website, you need to know who to market it to. Familiarize yourself with your target audience, their demographics, places they like to hang out online, social media channels they prefer, their likes and dislikes, etc.
A good idea would be to closely watch your competitors and analyze their strategy. Look out for similar businesses and observe how they go about marketing their business website.
A part of knowing your target audience is also knowing what they need. Unless you know what your users are looking for, it can get difficult to market your product or service. Even worse, it can get difficult to make a sale.
Analyze what bothers your customers and identify their pain points. Trace their journey all the way to your website and ask yourself why they landed on your website in the first place. What are they looking for? Are they looking for a solution?
Does your business offer a solution to their problem?
This is where your calls-to-action and USPs come into play. For example, we at RedAlkemi understand that the needs of our users are to have a stronger online presence. But a lot of times they don’t even know where their business stands in the online space. And to solve this problem, we offer them a free audit report of their business.
If you have a strong online presence, chances are that your business is present on most relevant social media channels. Social media is a powerful tool that can help grow a business. For some businesses, it is all they need.
Social media offers a business owner enormous opportunities that can help them grow their business. With every kind of audience being present on social media, it’s a fantastic idea to reach out to them on these platforms.
What you need is a good understanding of the social media channels that are most relevant for your business. For example, if you’re a Financial Management company, Pinterest is a pretty irrelevant platform for your business. However, your business must be present on a platform like LinkedIn.
The most important part of creating and launching a website is to make sure it is optimized with relevant keywords. If your content and images are not optimized with the right keywords for your industry, your business will not be found on search engines like Google.
On the other hand, if your website is optimized with the right keywords, you become discoverable to people who are searching for a product or service offered by a business like yours.
For ranking well on SERPs, we suggest you use a mix of both high search volume keywords as well as some long tail keywords with low competition.
Although SEO takes time to show results, if done right, it can do wonders for your business!
Something we as a company have experienced in the recent past is the success through content marketing and promotion. We figured that there are thousands of companies like ours but we didn’t do much to stand out. Until we explored content marketing.
Content that is keyword based, informative and original can take your business to another level of success. Always remember that people who are looking for solutions to problems will never mind an extra blog to read, and that blog could be yours!
Try to create and publish keyword based content and also promote it on relevant online publishing websites to maximize reach, exposure and traffic to your website. You could take a look at some content writing tips to make sure you have improved content.
Once your website and content are in place, you can use email marketing to market your business by sending out monthly or quarterly newsletters. Whether you’re promoting a new product or an upcoming event, email marketing is a good way to update and inform your audience.
You can start your first round of email marketing with the existing database of customers you already have. Through various contact forms on your website, you can slowly focus on building this database for future promotion.
You can amp up your email marketing campaign by giving free eBooks, links to exclusive guides which your users would benefit from. Use this opportunity and ask your users to sign up for your newsletters or email list to get daily updates from your business website.
Last but definitely not the least, you must carry out a thorough website analysis. Unless you track the performance of your website, you will not know if it is successful or not. Going through daily and monthly reports on your website traffic, sources, ranking and queries will give you a good idea as to where you stand.
The same way you would analyze and track the performance of a social media campaign, similarly, you need to analyze the website marketing plan and the actions that you had initiated to see what difference they made to your marketing strategies and your business performance.
This blog talked about the various marketing strategies that could help you have more conversions and hence generate more business. If we missed on some points, let us know in the comments section below!
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.