The majority of businesses do have a social media presence, but there are many questions about social media marketing that remain unanswered. Whether your business is recently established or whether it is a well-established firm, there is always a certain doubt that a business has about its social media presence. The businesses and even common man out there have many questions about how to use social media favorably. So to step up the level of marketing for your business, we suggest you follow detailed social media marketing guidelines.
Here are some frequently asked questions about social media marketing:
A business that posts consistently on social media channels has better chances of being recognized by its audience. Posting consistently makes your audience remember your brand. It also becomes easy to manage social media channels, creating more opportunities for business.
Social media is an excellent tool in today’s marketing era without which a business’s success is unlikely. However, the return on investment from social media is not that high. But it does help build an online presence for your business. This helps build brand awareness.
Being in a business you need to take every action carefully. If you are posting content on social media, check the content twice for any grammatical and punctuation errors. You must be sure that the content you post is aligned with the industry or nature of your business. In any case, your content must be original, informative and unique.
Knowing the best time to post is an art to master when on social media. Do remember that time of posting varies from business to business, depending on the time when your audience is active.
However, a business that has an international audience needs to keep this in mind while posting on social media. After a detailed research, look for the possible time when a majority of your audience would be available to engage with your posts. Posting at a time when they are offline will do your business no good.
Many businesses are already leveraging the benefits of paid advertising. However, many businesses are in a fix, whether to initiate paid advertising or whether to advertise without any paid services.
This depends on your budget & whether your business is well established or a startup. A startup with a small budget may or may not consider paid advertising. On the other hand, established businesses might prefer paid advertising over organic reach.
Social media is the best way to market your business irrespective of your business belonging to a certain industry. Even if the target audience is local, social media will boost up your presence and reach in the online world. In today’s techno era, even a local based business can step up their business level by having an impactful social media presence.
The most common situation that a business lands on is getting confused about which social media platforms to have a social media presence on. The answer to this is keeping your presence limited to channels that are relevant to your business. For example, a medicine company might not need to be present on Pinterest. On the other hand, a wedding planner must be present on Pinterest.
Often businesses land up in this dilemma of whether they should share their competitor’s content or not. While some businesses believe that sharing excellent content can attract more visitors as your business becomes an epitome of knowledge, some businesses are not in favor of sharing others content. This is because it gives more credibility to the creator of the content; which is your competitors.
Interaction with the audience should not be a corporate task with a formal tone. Instead, you must interact with your audience in the most humane way possible. Do not focus only on selling your products or services, as this comes across as aggressive marketing.
The aim should be to engage with your audience and not to self-promote your business. What is the ideal way to interact with an audience? An audience will interact only when they find something of importance and something that interests them.
We hope that we were able to solve the questions regarding social media that you might have been facing before reading this article! If you think we missed out on any FAQ’s on social media, let us know in the comments below!
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.