A Praise for the B Players!

A Praise for the B Players!

We can always argue the management layers needed in any kind of organization, but the trend seems to be that it should be flatter and flatter. The latest company to go down this road in a public way is Tesla which is undergoing a major organizational restructuring in these months. 

In my work with talent management, I often feel that we need to stop and reflect. It is a complex issue where there is so much focus on the A-players (very driven people with strong skills that put in very long hours) and less on the B-players (still valuable people although with less top potential). We often find the middle managers in the lattercategory we often find our middle managers.

I often say this: “Middle-managers stop innovation just by doing their job. But don’t blame them. The fault lies with their executives.” 

Maybe executives need to pay more attention to the role B players (and middle managers) have with regards to corporate innovation as well as with business in general. 

A good starter is a great HBR article; Let’s Hear it for the B Players by Thomas J. DeLong and Vineeta Vijayaraghavan.

Here you have the key insights from the article. I am sure you will find this worth your time. Enjoy!

A company’s long term survival depends on B players

“But our understandable fascination with star performers can lure us into the dangerous trap of underestimating the vital importance of the supporting actors. A players, it is true, can make enormous contributions to corporate performance. Yet in our collective 20 years of consulting, research, and teaching, we have found that companies’ long-term performance—even survival—depends far more on the unsung commitment and contributions of their B players. These capable, steady performers are the best supporting actors of the business world.”

B players help find a sound balance

“Companies are routinely blinded to the important role B players serve in saving organizations from themselves. They counterbalance the ambitions of the company’s high-performing visionaries whose esteemed strengths, when carried to an extreme, can lead to reckless or volatile behavior. In this sense, B players act as grounders for charismatic A players who might otherwise destabilize the organization. Unfortunately, organizations rarely learn to value their B players in ways that are gratifying for either the company or these employees. As a result, companies see their profits sinking without really understanding why.”

Who are the B players?

# They are not necessarily less intelligent than A players.

# Achievement is a complicated blend of intelligence, motivation and personality. 

# A and B players differ at least as much in temperament as intelligence. 

# Many B players have an aversion towards attention to themselves - even when they need to.

# B players place a high premium on work-life balance

Work-life balance matters to them

“Another pronounced characteristic of B players is that they place a high premium on work-life balance, and they highly value the time they spend with family and friends. Consequently, B players strive for advancement, but not at all costs. Once again, this attitude is anathema to most A players, who relish new opportunities and battles.” It’s about the company...not themselves

“At the extreme, A players think more about what’s good for Brand Me than about what’s good for the company.”

Many B players tell their executives the truth they need to hear

“A second large group of B players consists of truth tellers—individuals with an almost religious zeal for honesty and reality in their interactions with superiors. Truth tellers are often functional experts who have carved out a limited but key role for themselves. Typically, they are more interested in their work than in their careers, which means they have the guts to ask in-depth, reflective questions of themselves and others.“

Four types of B players

# Recovered A players - mobile and highly valuable, a steal to most organizations

# Truth tellers - often functional experts

# Go-to people - they tie things together

# Middling - less valuable, steer clear of risk and lack of entrepreneurial drive The backbone of the organization

“Clearly, whatever their temperament, B players are strongly influenced by living in the middle of an organization. Left alone, they quietly complete their projects. They put periods at the ends of sentences. They ignore all the political infighting and just get on with their work. And although they may “only” turn out B performances, these players inevitably end up being the backbone of the organization.”

A key for organizational memory

“In times of crisis, B players’ stability can be an organization’s saving grace...That stability makes a particularly important contribution to organizational memory. In recent years, a lot has been made of organizational memory, and since B players shift jobs less frequently than A players, chances are they’ve really seen it all. Because of this long-term perspective, B players can remember when things were as bad before as they are now—and how the company survived.” 

B players have credibility and confidence - often key elements for changes

“When the boss says that things are going to be different around here on Monday morning, B performers are not only able to adapt, but they often also have the credibility with the rest of the organization to share important information and convey a sense of confidence. Even more important, B players have the inner resources to mentor less-experienced people through the transition, stress, and even panic of change—a grossly underestimated talent.”

Anyone needs recognition - so do B players

“But without recognition, most B players eventually begin to feel that they’re being taken for granted. They disconnect from the soul of the organization and start to look for jobs elsewhere. Losing a solid B performer in this way is a failure for any organization. Yet leaders can do better by their B performers in the following ways:

accept the differences, give the gift of time, hand out prizes and offer choices.”

B players make A players - and everyone in the company - look better

“Finally, there are the go-to players of the acting world, jobbing actors like Kevin Bacon and Ashley Judd who can play almost any role offered—not brilliantly, some might say, but not embarrassingly. Such B players not only make stars like Tom Cruise or Julia Roberts look better, but they also make the films more than just vehicles for the star’s performance. B players can do the same for your company, if you have what it takes to foster their particular brand of talent.”

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  • Ricardo Camposto

    B players are the heart and soul of any organisation, they deserve more respect.

  • David Fowler

    Most B players could be A players but have chosen not to for lifestyle reasons.

  • Haylie Carney

    In my opinion, good leaders can turn B players into an A players by empowering them and creating a support system.

  • Robert Logan

    They are the most important individuals within each company. Unfortunately, their effort isn't recognised by the management because they are not the "stars" of all successful projects.

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Stefan Lindegaard

Leadership Guru

Stefan is an acclaimed author, keynote speaker, advisor and entrepreneur. He is a global thought leader on leadership in general and corporate innovation management in particular, he travels around the world to interact with executives and corporate innovation teams who want to take their innovation capabilities and efforts to the next level. The Silicon Valley mindset is key for this to happen. This mindset is rooted in one word: impact. By leveraging new technologies, talent, strong ecosystems, agile leadership, and ingenious approaches to business, Silicon Valley impacts entire industries in ways that shape the world. For a company to thrive—or even survive—in the next decade, its leaders will need to understand the Silicon Valley mindset and be able to put it to work. He helps executives on this through his Silicon Valley Fast Track venture. Stefan completed his entrepreneurial background in A.P. Møller Shipping School and the Massachusetts Institute of Technology — Sloan School of Management.  For more information about the Silicon Valley Fast Track, please visit: www.siliconvalleyft.com.

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