There is nothing more exciting than launching a startup. It’s a unique experience altogether when you get to work on an idea and turn it into a reality.
However, there are many challenges and obstacles to succeed. It is difficult to flourish when there is a cut-throat competition in the market. Hence an urgent need is felt to build a strong growth strategy in order to survive in the market. With today’s technology available at hand, one of the best ways of ensuring success is by implementing digital marketing.
As the name suggests, digital marketing is the promotion of products and services via digital technologies. It has taken the marketing world by storm due to its ever-changing yet very effective ways of reaching customers online.
Now, the important question here is how does one market a startup business online? By generating effective digital startup ideas and strategies that hold the potential to become successful online.
Here are some of the best digital marketing ideas for startups to follow:
Content marketing is one of the best digital marketing strategies for startups to engage with your audience online and share information about your product or service. You must keep in mind to keep your content relevant to your audience and their needs.
To simply have a blog won’t suffice. You must support it with appropriate keywords that are trending online. Also, topics which have high search traffic should be chosen to promote content so as to get discovered by people who are searching for these topics.
We have already stepped into the fifth month of 2018, and there is still time left in this year to think about integrating Chatbots!
Chatbots are used to interact with customers and answer their questions if any. A brand like Sephora has already rolled out chatbots which sets the best example of how to attain business goals with the help of chatbot marketing. Implementing chatbots ensures that leads do not go unmissed and increase the chances of closing a deal.
With 200 million users on a daily basis, Instagram stories can be an effective digital marketing strategy for startups to engage with a wide audience online. Sharing a series of images and videos related to your products, services, behind the scenes, office fun activities or product launch events will give your audience a better idea of your brand or business. They will also feel more involved.
There is something different about using live stories. How would you feel if you could experience something that may be happening across the globe, in real time? More and more businesses are using this opportunity to connect with their audience in real time. The best part is you get comments, reactions and feedback in real time too! A live story is a great tool for a product launch or an event that may be taking place. You must include this in your digital startup ideas and strategies to go big online!
Emails are here to stay and turning out to be a good ROI to marketers. In a recent survey, it was discovered that email marketing has an impressive ROI of 122%! Indeed, an effective marketing strategy for startups while aiming at potential customers online. With free online tools like MailChimp, this becomes easy for startups!
It is not a good idea to neglect your audience and the experience you offer to them since it can become the deciding factor whether your brand will be successful online or not. Therefore, offering a unique user experience is important in order to build a strong relationship with them.
Businesses, in the ever-changing digital world, need a strong digital marketing strategy. So stay updated and accordingly design a strategy that will prove most beneficial and help to outshine others online.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.