Businesses are entities that are designed to sell products or services. While data and administrative guidelines might regulate their processes, their mission remains the same. Businesses need to offer a people-centric view of the market. Whether they focus on their employees or their customers, companies can’t afford to ignore that people are their most precious assets. As a result, creating a company that puts people first is a no-brainer.
However, not all businesses have the same funding abilities. While large companies can launch expensive customer-focus campaigns and employees perks, small businesses need to be creative about how they make their people feel appreciated. Indeed, when you work with a low budget, you need to be smart about your people-centric strategy.
Most employees spend between 8 and 10 hours at the workplace. There is no reason why the office should feel and look like an office, especially when your team spend most of their waking hours at their desk. Even on a small budget, companies can ensure that the workplace becomes a welcoming and warm environment that makes people feel at home. Simple touches, such as landscaping projects outside the building, using planted trees and paved areas arranged with Farwells aggregate suppliers, can inject some personality to your curb appeal. Colourful wall statement indoors and accent designs don’t need to break the bank, but they can transform the white office space into a lively and inspiring interior. Your clients will also be impressed by the decor. Making your office feels homely can influence positively the productivity of your team, but also your reputation for your visitors.
Ultimately, without customers to buy, your business can’t survive. However, keeping your customers satisfied is all about making sure they feel valued. High-quality products and services can only go so far. On the other hand, building a personal relationship with each one of your customers can make a significant difference. Indeed, maintaining the interpersonal relationship can not only help you to find out more about your customers, but it also shows them that you are interested in their individual experience. Your customers are a lot more than a string of data in your CRM system. They are people who need reassurance that you understand their needs and have their best interests at heart.
Your employees are the organic resource of your company. They evolve constantly, and with them, your business can grow and move in new directions. Consequently, training is an essential part of your business growth. Too many professionals feel stuck in a position with no chance of further development. Therefore, your training strategy needs to offer a platform to new roles within the company but also the opportunity to boost their performance. Training needs to be adapted to your needs, but it should also be designed with your employees’ requirements in mind. Indeed, your employees want to be able to grow their career and try out new things. Additionally, training needs to encourage people to socialise and have a direct input within the business. It should be meaningful to both you and them.
What is a little extra work in the grand scheme of things? Most employers are keen to clarify with potential employees during the interview stage whether they’re willing to work longer hours. This practice is not only destructive but also ineffective. Indeed, working longer hours affects your team’s concentration, motivation and quality of input. Instead, it’s essential to manage overtime more effectively through the use of technology. Developing plans and schedules that make the most of your team’s time while respecting their work process can encourage better workforce management. More importantly, it also helps your employees to relax at the end of the day without feeling forced to stay up late. People value their work/life balance.
Where do ideas come from? In the business world, unique and successful ideas are not the brainchild of the management board. Indeed, more often than not, customers and employees are the first to connect new elements together. Because of their central position within the business and the market, your employees and your customers get a fundamental understanding of what works and what doesn’t work for them. From a business perspective, you need to be able to listen to their criticism and thoughts to grow and address their needs.
Businesses can’t afford to create a market-centric model anymore. The path to growth and success lies with your people, both employees and customers. They are at the heart of your activities. They need to feel valued to support your company on the market.