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Sales enablement platforms help salespeople close more business by making it easier to find and share the most relevant content with prospects and customers.
They also provide visibility into how that content is used and interacted with, so sales leaders can optimize their enablement programs accordingly.
Highspot has been the top-rated sales enablement platform, but this year it has been unseated by Showpad. Highspots fall from grace is partly due to its slowness to add new features and functionality that its customers are demanding, such as content intelligence and advanced analytics.
If you are in the market for a sales enablement platform, this article provides an overview of the top-rated platforms.
Since Highspot was unseated, Seismic has taken the top-rated sales enablement platform title. Seismic offers robust features and functionality, including content management, creation, and sharing; insightful analytics; and integrations with popular CRMs and other business applications.
Seismic also offers a mobile app, so salespeople can access and share content even when they’re on the go. And its artificial intelligence (AI) capabilities help sales reps find the most relevant content for each customer and prospect.
If you’re looking for a comprehensive sales enablement platform that offers the latest features and functionality, then Seismic is worth considering.
Showpad is the new king of sales enablement platforms, unseating Highspot from the top. Showpad offers all of the features and functionality you would expect from a leading sales enablement platform, including content management, sharing, and analytics.
What sets Showpad apart from its competitors is its focus on making it easy for salespeople to find and share the right content at the right time.
Its content intelligence capabilities help sales reps identify the most relevant content for each customer and prospect. Its mobile app ensures that salespeople can access and share content even on the go.
It is ideal for sales teams looking for a platform to help them close more business by making it easier for them to find and share the most relevant content with prospects and customers.
Brainshark is another comprehensive sales enablement platform that offers a robust set of features and functionality, including content management, creation, and sharing; insightful analytics; and integrations with popular CRMs and other business applications.
Unlike other sales enablement platforms, Brainshark also offers video creation and editing capabilities, so you can easily create personalized sales videos tailored to each customer and prospect.
If video creation and editing capabilities are among your top priorities, Brainshark is worth considering.
ClearSlide is a breath of fresh air in the sales enablement space. It offers all the features and functionality you would expect from a leading sales enablement platform, including content management, sharing, and analytics.
It has many unique features, such as tracking which content is being shared and viewed by customers and prospects and a “Content Hub” that makes it easy for sales reps to find and share the most relevant content.
While a comparison of Highspot competitors may show ClearSlide as a more comprehensive solution, it may not be the best choice for everyone.
You may find it suitable if you prioritize content sharing capabilities and rich analytics since it does those two things very well. But if you need more comprehensive features and functionality, you may want to consider one of the other platforms on this list.
Generally, sales enablement platforms offer various features and effective functionality for more streamlined selling. The platforms on this list are no exception. But each has its own unique capabilities that may be better suited for your needs.
Make sure you consider your specific needs before making a decision. With so many options to choose from, you’re sure to find the perfect sales enablement platform for your business.
Felix is the founder of Society of Speed, an automotive journal covering the unique lifestyle of supercar owners. Alongside automotive journalism, Felix recently graduated from university with a finance degree and enjoys helping students and other young founders grow their projects.
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