How Can Companies Attract and Retain the Best Talent?

How Can Companies Attract and Retain the Best Talent?

Daniel Hall 20/06/2023
How Can Companies Attract and Retain the Best Talent?

Companies revolve around talented individuals.

Having the right team in place is vital for creating a smooth service and easy everyday operations. This applies no matter what industry you work in. 

Without a team of skilled workers, businesses aren’t as likely to be as successful. But according to a 2022 survey, over half (52%) of UK employers say they are struggling to find talented employees. 

So, how can businesses attract talented individuals? And how can they keep them? 

Where We Are

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Things have changed rapidly in the world of work over the last few years. During the pandemic, there was a lot of upheaval, with many people made redundant after being furloughed. Some took the pandemic as an opportunity to rethink their career goals, setting up their own businesses. Others swapped to work in a new career altogether. 

In 2023, we’ve arrived at a state where businesses are trying to persuade employees to return to the workplace more permanently. There’s a sense of things righting itself. However, persuading talented people to join the team is different now. Would-be employees are looking for benefits, perks, and packages. 

So, as a business owner, how are you going to snap up the skilled workers? 

What Makes a Company Attractive? 

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There are several things that make a company attractive. Here are some of the main ones: 

  • Culture

Company culture has become increasingly important over the years. But since the pandemic, feeling an affinity with how an organisation ticks is one of the main things prospective employees look at. 

What a company’s values are, how well it treats its staff, and what the teams look like are all important. These are vital USPs, and if a company isn’t known for having the best culture, it’s less likely to attract talented people. 

  • Flexible Working

Many of us have been working flexibly over the last few years. Organisations introduced hybrid working, after seeing the benefits of having remote workers. 

Many people discovered the benefits of cutting commuting time. They also realised that being able to work at hours that suit both the business and themselves can boost productivity. Therefore, the flexibility on offer is likely to attract highly skilled people. 

As a business owner, you’ll find that investing in IT systems so that people can work remotely will pay off in the long run. You could introduce the latest computing equipment for use at home. You might decide to introduce a VPN and learn how to change IP address. These can make your company appealing. 

  • Salary

Now more than ever, an attractive salary is important. The current economic climate is dictating salary expectations. However, talented individuals know what they’re worth. They are researching different job vacancies to find the most attractive compensation package.

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Daniel Hall

Business Expert

Daniel Hall is an experienced digital marketer, author and world traveller. He spends a lot of his free time flipping through books and learning about a plethora of topics.

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