How Shopify is Gaining Business Out of COVID-19

How Shopify is Gaining Business Out of COVID-19

Anuja Lath 24/08/2020 4
How Shopify is Gaining Business Out of COVID-19

While global retail sales are expected to dip by 5.7% in COVID-19 pandemic, online purchases of clothes increased up by 76.7% and groceries spiked to 146%. 

Shopify earnings, revenue, and gross merchandise volume are crushing the estimates amidst the coronavirus pandemic. According to the June-quarter analysis, Shopify stocks popped up while the brick-and-mortar businesses pivoted online during the pandemic. However, Shopify declines to provide any guidance to e-commerce software providers and other platforms. 

Growth In Gross Merchandise Volume 

Shopify's second quarter revenue soared up 97% to $714.3 million. Just a year before, Shopify has earned 10 cents a share of $362 million. It was earlier expected to earn 1 cent a share during the higher investment in sales amount of $510.8 million. 

Shopify is gaining business out of COVID crisis while retail shops cease to thrive. The gross merchandise volume comes from their merchant customers spiked 119% to $30.1 billion. 

This online surge in small businesses going digital in hurry during pandemic benefited the second quarter results of Shopify. 

RBC Capital Analyst Mahaney shared how Shopify’s GMV growth decelerated in the months of June and July. But just during the quarter while pandemic, 39% of brick and mortar merchants mostly from the English-speaking geographies adopted the online business model of their stores.  

Although, some of these demands boost GMV growth to be just one-time. They believe the significant portion of this increase in pandemic dramatically soared due to this online shift. 

Also, this online shift is predominant in certain numbers of categories amongst the low e-commerce segments such as furniture, groceries, clothes, and consumer packaged goods. 

Impact of COVID-19 on Shopify

The current scenario pushed e-commerce behaviorism from customers to a different mindset altogether. The ongoing effect of pandemic accelerated the alteration in the purchase habits of customers. 

Shopify monitors the patterns, and based on their data, here are some key changes they have noticed in their business. With the observations, they also seek the potential implication to further lift their business performance in the e-commerce market. 

  • There is a surge in the formation of new stores on the Shopify platform. It grew 71% specifically in the second quarter as compared to the first one. This shift ideally pushed due to the changes in e-commerce. However, a significant portion of it was also achieved by the free trial period extension on their standard plans from 14 days to 90 days. 

  • Shopify further took some major decisions to relieve the merchants in order to help them establish their online business. The users with ending free trials on May 31, 2020, are expected to continue converting as paid merchants by the end of August 2020. Also, Shopify is not asking for any subscription fee while on a free trial to let store owners start selling.

  • Shopify’s data indicates how the rate of conversions on new stores created during the extended 90-days free trial is a bit lower than merchants joined Shopify prior to the COVID-19 pandemic. However, Shopify expects stronger retention rates of those merchants after their completion of a 90-days free trial as they get used to long-tenured relation to the online business.

  • With online, business daily getting adapted to online portals, GMV point-of-sales (POS) channels still declined by 29% in the second quarter as compared to the first one. This happened due to the suspension of in-store operations of many Shopify retail merchants in April and May. But POS GMV already started recovering in June even with the COVID-19 restriction. Since businesses have adapted new online models co-existing with a pandemic situation, this is only going to improve. Another good news for Shopify! 

  • Going back to how brick-and-mortar businesses in English speaking geographies are coming up with online solutions, Shopify is more likely to adapt the changes to an even greater level to leverage the situation for more profits, and for good reason too. 

The COVID-19 pandemic accelerated the growth of the e-commerce sector shifting a huge section of retail spending to online. Experts believe this trend to persist even longer than the pandemic. Pandemic positively influenced the Shopify business gaining on higher GMV, sales conversion, and expected boost in customer retention rates. However, this behavior in growth for Shopify is still uncertain for the future. This is also the reason why Shopify decided not to provide any financial outlook for their third-quarter or a whole year of 2020.

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  • John Thomson

    I am more fascinated by the Amazon success story

  • Mark Curtis

    RIP retail stores !!!

  • Lee Pritchard

    Shopify is back on track and it will keep growing.

  • Matt Bromell

    Covid-19 destroyed millions of jobs and created more opportunities for online businesses.

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Anuja Lath

Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.


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