How To Create A Successful Online Marketing Campaign

How To Create A Successful Online Marketing Campaign

Daniel Hall 12/11/2021
How To Create A Successful Online Marketing Campaign

So you've started an online marketing campaign.

What's next? There are many things to consider when setting up your first online marketing campaign, but don't worry! We have compiled a list of important steps that will help ensure success for your future campaigns.

Know Your Audience

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When you’re working out exactly who you're aiming for it's time to think about where they hang out - which websites have this group visited most? What forums do they read regularly? Where would they go if looking for information on your product or service? If you run an eCommerce site then getting featured on sites like eBay sense because people already know those brands and trust them. If your audience is interested in a specific sport then it would be wise to find out the publications and magazines they read so you can reach out to those publishers and suggest contributing content or creating an advertisement with white label Facebook ads that can target your audience. This will ensure that we use our marketing budget wisely rather than just spending on any old publication which might not see results.

Define Goals

We need to know what you want to achieve so here are some examples. If you need more customers, increase sales by 20%, double the newsletter subscribers in one month, improve brand awareness, or just create an engaging content marketing plan which will get people talking about us online and distribute their user-generated content (UGC).

Once these have been defined then it's possible to devise strategies around how best this can be achieved using social media channels like Facebook ads, Google Adwords PPC campaigns, targeted blogging on high authority sites relevant to your industry. It may even make sense at this point to look into SEO opportunities like building backlinks to your blog content, guest blogging on high PR sites, and even

Identify Channels

The channels you choose should be going to work for your industry. For example, if you have a clothing line, Pinterest may not be the best channel since it is primarily focused on visual images and text rather than written word content. Once you identify what channels will work for your business or brand, create an account in all of them so they can start promoting your products immediately! Your social media manager(s) need access to each platform so there isn’t any confusion when trying to post updates about new projects. Depending on how active your company wants its online marketing campaign to be, more than one person could manage different platforms simultaneously unless there is only one social media specialist working at the moment with no room for hiring someone else.

Create The Content Strategy

For your content strategy, you need to decide what topics will be covered. These must be relevant and beneficial for the reader in some way. It also helps with SEO if the information on specific keywords is included throughout the post, so make sure they are reflected in your list of topics. You should think about how much detail you’ll go into when writing too - it's best not to be vague but don't provide all answers either! Aim for somewhere between 100-200 words per topic.

Measure Your Results

A strong online marketing campaign is only as good as its ability to produce results. You can write all the content in the world and spend hours creating beautiful graphics, but if your site isn't seeing an increase in conversions you need to re-evaluate what you're doing. By measuring your success metrics (such as website traffic or conversion rate) before and after a new piece of content goes live on your blog or social media feed, you can determine whether it's impacting anything — and where exactly things went wrong if they didn't.

Analyze The Data

If you are using Google Analytics, the data you get is probably helpful. But if it doesn't work for your business model or goals, then use another analytics tool that does help you figure out which strategies will provide success. You can also do some of this manually with built-in tools like Excel and/or a spreadsheet program. If your site reports on conversions very differently than what was planned, reevaluate how to measure them. This may require recalculating values from different sources to put together an accurate picture of ROI. It's not easy but much better than spending money on something that isn't working!

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In this article, we have discussed how to create a successful online marketing campaign. One of the most important things is having a clear goal in mind and understanding your target audience so you can best communicate with them through social media or other channels. Lastly, be sure to work on your content creation strategy so you can always have fresh, relevant information for your existing followers.

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Daniel Hall

Business Expert

Daniel Hall is an experienced digital marketer, author and world traveller. He spends a lot of his free time flipping through books and learning about a plethora of topics.

 

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