Digital marketing is the present and future of the business world.
Businesses have now started drifting towards digital marketing from the traditional marketing methods, simply because of the benefits of digital marketing. Clarify the basics of digital marketing and then devise a marketing strategy that aligns with your business needs. It is as simple as pitching your products/services to a mass of people. But make sure you do it in a decent and subtle way, as users are not a huge fan of in-your-face marketing.
Digital marketing is not only confined to selling products/services. There are many aspects to digital marketing and there are certain factors that impact a business that has a presence in the digital marketing world.
Here are 7 things to consider when starting digital marketing for your business:
Mobile search has surpassed desktop search in the recent years!
Maximum of the users/customers in today’s era prefer surfing a website on a mobile which is easier to access than a desktop for a simple reason that it is always on hand. Here comes the need of a website that appears great on a mobile view as well. Thus a mobile friendly website is necessary for businesses who wish to have a strong online presence. Check that all your webpages appear appropriately in a mobile view, if not, you need to fix it!
Ensure that all the social media handles are clearly visible on your website as well; users would explore your social media profiles as part of their primary research on your business.
A website is a sheer reflection of your business in the online world!
A website showcases your business and the services that you offer to your customers. It is important that you focus on improving the loading speed of your website. The faster the website opens up, the more ease your customers are at. A few seconds is all one needs to give up on your site and move to the next one.
Users don’t like to wait for your website to load, so make sure that the images that you upload aren’t too heavy to keep your users waiting. Try and use images that are of low kb size and make sure the code on your website is not too heavy. Check your website’s speed on google’s speed test tool to see where you need to optimize your site.
Those of you, who think that SEO is dead, wake up!
SEO still counts and matters to the businesses in the digital marketing world. To enjoy higher rankings for your website, you have to make your website rank higher on Google, which can be done through various methods like organic link building. All in all SEO helps your business flourish online by making it technically correct. A detailed know-how about SEO tips and tricks will help you get higher ranks on search engines, thus making your business flourish online.
According to statistics, consumers/customers thoroughly check a website that they think of buying a product or service from. A social media profile is one of the main ways through which a customer can learn about your business. Therefore it becomes important that you have a social media profile on the social media platforms where you think your targeted audience may be hanging out!
You need a social media profile that is both attractive and well optimized. Also, don’t forget to link your social media profiles to your business website.
Social media marketing is the best and easiest way you can spread a word about your business in one go, use it smartly!
Want to share quality content? Keep it fresh and to the point!
What could be better than online marketing, you can post content on your website, submit it to bloggers for guest posting. The ways by which you want to spread out your content are innumerable. Just make sure the content is authentic and is your own and rich in quality. You can also curate quality content provided it is credited to the original source.
Social media is the best opportunity to grab for making your content go viral and let the world know about your business.
A website that is present online must make sure that the website does not look dull. Use enticing graphics and images that co-relate with the content and your website. Readers are more attracted to graphics rather than content so if you can add graphics to explain things better, then that’s great! Think about the tone and imagery of your graphics too, make sure they are consistent with your brand image.
Once you have portrayed yourself in the digital marketing world, it becomes important that you check how well your business is performing in the digital marketing world. On a regular basis you should go for a website audit, this gives you a free analysis of your website and covers every aspect of it.
Now many business use online analytical tools available to check every domain of your website. This is a reflection of your website in the online marketing world. Test the new strategies and methods that you have implemented to check whether it is bringing you results or not. If the strategy is working, then boost up your efforts to get more results and if not, you need to think about what’s going wrong and how you can fix it to align with your business.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.