Every business has an online presence in this digital era and being a marketer you should know the importance of SEO for your online business. SEO is the most important tool that drives organic traffic to your website. Organic traffic is the unpaid traffic that comes to your website when someone clicks on a link.
Building a website is easy but generating organic traffic is quite a difficult task. It takes time and effort to bring your content to the top of Google’s search results page. But once you follow the right strategies you will definitely succeed. This article will talk about ways to increase organic traffic, so let’s dive right in.
Before writing content, you must know who you are addressing your content to. Create quality content that interests your readers and resonates with your ideal audience. You will gradually improve your SEO. This will help you learn about the main issues of your target audience and the keywords they use while typing a query.
Something that is ruling the digital world today is blogging, perhaps the most effective way to generate free organic traffic for your website. It allows the reader to go into more depth, to have a better understanding and create a large catalogue of helpful and reader-optimized content. However, degraded and spammy content can do more harm than good.
Make sure that your readers understand your blogs. Don’t keep the blogs formal. Make your content interactive and more personalized as if you are talking to them.
Keywords research is an important aspect of SEO as it tells you the exact phrases people use while typing a query on google. This is an important point to consider before writing a blog. You must check the most popular keywords and incorporate them in the blog. It helps Google to rank your content. You can find popular keywords with the help of Google’s Keyword Planner or Neil Patel’s Ubersuggest.
Meta data includes the title of the page and Meta description. The first and foremost thing Google looks at when ranking your website is the Meta data. If your title tag and description contain information about the user’s queries, your website has a higher chance of ranking. Also insert your target keywords along with Meta data.
Content is everything for a digital marketer. Focus on creating authentic and unique content for your audience. Try to write and post content as often as possible. Good quality content will drive more traffic to your website. The competition is high in the market and your content should stand out from the crowd.
For example - A website selling clothes and other clothing stuff can write content based on current fashion trends. Similarly, you can write various blogs related to your services or products.
Another great way of increasing traffic to your website is using social networking sites. Create your company page on social sites such as LinkedIn, Facebook, Twitter, Instagram and other social channels. Upload and share your content on these platforms so that it reaches a large number of people. You can share content from your personal account too!
Moreover, you can add share buttons of these networking sites to your website for people to share your content easily if they like it. You can also get free organic traffic from social bookmarking sites such as Reddit, Tumblr, Medium and Twitter by posting your content here.
The above tips are beneficial to those too who run their own blog. Most important, the thing you need to keep in mind is give your customers relevant information and content that they are looking for. We hope you can now implement these points step by step and increase organic traffic to your website.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.