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While many brick-and-mortar businesses have plummeted during the pandemic, a new window of opportunity has emerged in the digital sphere.
As social distancing restricts consumers from flocking outside their homes, they’re comfortable shopping online, and the data also suggests so.
Not only are they comfortable, but they are also readily becoming dependent on digital ways of fulfilling their everyday needs. Below is a graph of the peak in internet activity during the lockdowns.
Information Technology prospered in full bloom as the reliance on remote working and digital means increased. Below are some top businesses who actually benefited from the pandemic.
The heavy market capital raised by the above-listed businesses signifies the huge jump in online activity from the SMBs and smaller enterprises who rely on services provided by the big tech organizations.
But in any case, they were able to survive the pandemic because they pivoted quickly as the consumer requirements shifted. Amazon focussed on “essential” items whereas Facebook racked up its advertisement platform.
You can also make the pivot today, by understanding how it is done.
More and more product-based businesses are shifting to e-commerce. Opening an e-commerce store has not only become easier but also highly cost-effective. No matter if you are selling groceries or clothes, the consumer's ability for buying online vis-à-vis physical stores has increased dramatically.
Top Avenues for Product Sales
Service-based businesses find it the most difficult to shift online as they are unable to fulfil customer requests without a physical meet. But even that is changing now. Professionals such as Clinicians, Teachers, Domestic Servicers, Engineers are all making the best use of technology amid the lockdown.
Top Avenues for Service-based Sales
Thousands of businesses are inevitably adopting a digital solution for fulfilling their services. As the dependence on the internet grows, reaching out to customers using traditional means becomes even more difficult. It’s time to take a sharp turn and change your business model into a digital-friendly source of revenue.
Top Avenues for Digital Solution Sales
Chhavi is the Founder and Partner at Dikonia. She is passionate about delivering beyond expectations and crafting rewarding experiences. Her company provides innovative IT solutions including custom SaaS offerings that streamline workflow as well as development and design services in keeping with latest buying and market trends. Chhavi holds a Master of Computer Applications from Punjabi University.
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