How to Use Biographical Info to Market Your Business on Social Media

How to Use Biographical Info to Market Your Business on Social Media

Daniel Hall 05/02/2021
How to Use Biographical Info to Market Your Business on Social Media

Starting and building a business can be an incredibly exciting, challenging, and life-changing experience.

The feelings you may have will instill some serious passion and drive, allowing you to implement your ideas with confidence and push forward.

Social Media

Once you have started on your journey, you will find your feet and begin to structure your daily, weekly, and monthly tasks in a way that provides a wider route to achieving your business plan. Understanding and laying out the fundamentals should give you some real clarity, provide focus and boost your overall productivity.

So you’ve been working on your idea. You’ve done twelve-hour days and put everything you have into your new venture. So, what’s next? Well, now you need to ensure people can actually find your products or services!

So What Are The Main Ways To Market My Business?

Understanding routes to market is essential and with this knowledge, you can then go and experiment with the marketing strategies you should have been working on. The way commerce is being done has naturally evolved over the years. Some of the ways people market their companies are not used these days. 

The key areas to explore when marketing your business are:

  • Search Engines. Well-known platforms such as Google, Bing, and Yahoo are sure-fire ways to get your message out there and put your offer in front of potential customers
  • Social Media. The power of these channels is massive, and using the analytical and targeting tools available can catapult your business forward and start making those all-important sales
  • Traditional Routes. Exploring things like TV, radio, and newspaper marketing are still key avenues that businesses use to do their marketing and will probably continue to do so for many years to come

Ensure you understand all the ways you can market your business before you start allocating budget to it. If you’re a startup, every penny counts and it needs to go as far as possible. Be mindful of your approach, try not to rush things, and lay out your plan properly.

How Do I Take Advantage Of Social Media To Market My Business?

Knowing the social market landscape can really change your business. The professionals behind Link In Bio say that you should have things like a Facebook page and Instagram profile to keep your followers/customers updated on your brand, products, and general activity. Using key tools also helps people navigate through your information and marketing content. Utilizing the social media advertising channels will get your offers in front of the right people.

Using social media marketing has the huge benefits of:

  • Being able to target people based on their location, age, gender, and interests.
  • Using previous data of what has worked and what hasn’t to optimize campaigns and ensure your budget goes as far as possible
  • Collating, tracking, and analyzing the data then making assured decisions based on your goals
  • Getting your product or service out in front of millions of potential customers

There’s a reason why so many businesses have moved online. There’s also the widespread use of social media to make money. The customers are sitting there waiting, so if you get the targeting and messaging right then you could be a real winner.

Why Should I be Using Biographical Info When Marketing My Company?


Knowing and understanding your target audience is critical for any business. What is amazing about the options available today is how deep we can delve into people’s personal information, and create our marketing efforts around it. 

Using biographical info in your marketing campaigns will:

  • Increase your chances of reaching the right people
  • Give you real control over your messaging, marketing, and tone of voice when approaching the setup of all your campaigns
  • Provide some confidence that your money is being well spent and ads are being delivered to the correct audiences
  • Help in fitting your marketing into your overall business plan

You can use biographical info to target:

  • The age of people you are aiming to market to
  • Location of your audience
  • The gender of your target audience

The power of biographical information out there should never be underestimated. You need to work out where it aligns with your general goals and ensure that you provide consistency from the point of conception, all the way through to your actual advertisements. The power you have at your fingertips with the technological advancements and arsenal of different apps is just extraordinary and that power should never be taken for granted.

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Daniel Hall

Business Expert

Daniel Hall is an experienced digital marketer, author and world traveller. He spends a lot of his free time flipping through books and learning about a plethora of topics.

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